Organix Ever Straight Brazilian Keratin Therapy


95 reviews

55% would repurchase

Package Quality: 3.7

Price: $$

Package Quality: 3.7

Price: $$


DI water (aqua), disodium laureth sulfosuccinate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, cocoamidopropyl hydroxysultaine, dimethicone copolyol, cocamide DEA, glycol distearate, hydrolyzed keratin, theobroma cacao seed (cocoa) butter, parfum, cocos nucifera (coconut) oil, persea gratissima (avocado) oil, aloe barbadensis (aloe) leaf extract, panthenol, polyquaternium 11, DMDM hydantoin, cetyl alcohol, guar hydroxypropyltrimonium chloride, PEG-23M, CI 42090 (blue 1), CI 16035

on 12/26/2014 2:24:00 AM

Age: 25-29

Skin: Sensitive, Dark, Not Sure

Hair: Black, Other, Other

Eyes: Black

my hair looked alive after!!!!!!

on 12/18/2014 4:10:00 PM

Age: 18 & Under

Skin: Dry, Fair, Neutral

Hair: Brunette, Straight, Fine

Eyes: Brown

I really adore this shampoo. My mom gave it to me after she didn't like the way it felt after she used it on her thin hair. She said her hair felt a little- weighed down and oily with this product.

I love this though! It makes my thick, already stick straight hair just the right softness. Seriously. The moisture with this shampoo is FAB. But I can see how someone with thinner hair would be dissatisfied, or if you had really oily hair it would be less nice.

So perfect for someone who has thicker hair that's relatively dry! (Like most curly-haired women, I suppose.) But definitely not for thinner hair.

I can't vouch for straightness properties, my hair is naturally stick straight.

on 10/25/2014 11:03:00 PM

Age: 18 & Under

Skin: Dry, Medium, Warm

Hair: Other, Wavy, Coarse

Eyes: Brown

This was a decent product. In all honesty it really didn't do much for my dry, coarse, thick, frizzy, short hair. I felt as if it just added another thick layer rather than doing anything. The same goes with the matching conditioner, it didn't even help with frizz, but rather just another built up layer. This product doest not make your hair straight , it only makes it slightly smooth and that's about it. It smells decent, but it's really just one of these eh shampoos and conditioners

on 9/21/2014 5:39:00 AM

Age: 25-29

Skin: Combination, Fair-Medium, Not Sure

Hair: Brunette, Other, Other

Eyes: Hazel

I have found the Organix line to be a bit hit or miss, but I really like this one. The smell is great and it really does straighten my hair, which generally has a mild wave to it. It's a little drying so make sure to use a good moisturising conditioner with it. I'd buy this again.

on 7/31/2014 11:48:00 PM

Age: 18 & Under

Skin: Acne-prone, Fair, Not Sure

Hair: Blond, Curly, Coarse

Eyes: Brown

This is one of my favorite shampoos sold on the shelf!

My hair is very tightly curled, while also frizzy and difficult to style. I really desired that sleek, pin - straight hair look, so I bought this shampoo with the conditioner, both being $7.99.

It has an interesting smell to it, nothing really fruity or anything like most shampoos but none the less it has a nice aroma and it very easy to work through hair. You can even see less frizz as you wash it out. Then I used the conditioner, leaving it in for three minutes, then ran my hair under cold water for a few seconds.

When my hair fully dried, there were still parts that were frizzy and my curls were still there, yet there was some shine and straightening it was less of a challenge. It honestly was pretty sleek when I straightened! It also provided a nice amount of shine and clean feeling :)

Worth it, in my opinion!

on 7/25/2014 2:07:00 PM

Age: 25-29

Skin: Combination, Medium, Not Sure

Hair: Black, Other, Other

Eyes: Brown

Worst shampoo I've ever used. I have pretty healthy wavy hair. This shampoo made my hair very dry and I started to loose hair a bunch. So I stopped immidiately and switch to another brand shampoo. What a difference!!

Age: 30-35

Skin: Combination, Fair-Medium, Neutral

Hair: Black, Wavy, Medium

Eyes: Brown

Very disappointed!!!
I bought this after reading good reviews but I am very disappointed with the result. I don't have super coarse hair, but my hair is generally wavy, frizzy and puffy.
Appearance: The bottle is of reasonable size, not too big.
Texture: Brown and thick. I have to use quite a lot for my above waist long hair.
Smell: ok.
After use: My hair is still wavy, frizzy and puffy and in fact, it is more frizzy and puffy than usual!! It does straightened slightly.
Price: $15-$20 for a bottle
Overall: It is not cheap and it does NOT work! and actually made my hair MORE frizzy and puffy! I wish I could return it and certain will not recommend buying it.

on 5/8/2014 1:00:00 PM

Age: 18 & Under

Skin: Combination, Fair, Not Sure

Hair: Red, Wavy, Coarse

Eyes: Brown

This shampoo works as advertised, i have long thick wavy hair after washing and always need to straighten but after just one use of this I didnt need to straighten (just my bangs). However, it dried my hair. I would reccomend this to someone with already healthy thin hair.

on 2/26/2014 9:22:00 PM

Age: 25-29

Skin: Acne-prone, Tan, Warm

Hair: Brunette, Wavy, Coarse

Eyes: Brown

I bought the shampoo and conditioner last summer in bulk (the very large bottles). My hair is long, course, and wavy. As a result of coloring my hair multiple times to reach the color auburn I wanted, my hair was dry on the expected. The shampoo takes two washes to lather up nice...which is not a problem for me. I always shampoo twice. It leaves my hair clean and smells clean with a faint scent of coconut and cocoa butter. Keratin is good for hair that needs protein...but not to be used is the hair is already healthy or has too much protein because too much protein will cause your hair to fall out. So, I used this shampoo and then used another product interchangeably every couple of months. Anyway, the packaging and price is decent. I ran out last month and will use again. As far as straight didn't straighten my hair because the only thing that will straighten my hair is a flat iron...but the shampoo helps with my frizz. So, Brazilian keratin therapy is pretty good. I recommend it if you have hair that is frizzy, kinky, wavy, or coarse. :D

1 out of 1 people found this review helpful.

Age: 19-24

Skin: Oily, Fair, Not Sure

Hair: Blond, Wavy, Coarse

Eyes: Green

I really enjoy using this shampoo (and the matching formula conditioner). One thing to keep in mind: unless you have barely any waves/curls in your hair, it won't straighten it. It just won't. I certainly didn't expect it too--I have very wavy hair, with a few spiral curls thrown in. So as long as you have realistic expectations for this product, I think you will enjoy it. I love the texture of my hair after using this product. It feels very smooth and silky, especially when you consider that I have coarse, color treated hair. My hair also looks very healthy after using this product. I know some people have complained about the smell, but to me it is very pleasant. I suppose it's just one of those personal preference things. I will definitely buy this again once I run out.

1 out of 1 people found this review helpful.

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