L'Oreal • Sublime Mousse • Hair Color

Where To Buy?

LuckyLucy777 on 4/25/2013 4:06:00 AM more reviews by LuckyLucy777

Age: 25-29   Skin: Normal, Olive   Hair: Brunette, Straight, Medium   Eyes: Hazel    

After spending time looking up reviews and other such info on the Internet, I knew that a foam would be best for me personally to try. I debated between the different ones, and chose this one because I liked the look of #90 Pure Light Blonde. I already had 3 month old blonde, professionally done highlights, so the existing lighter parts of my hair took the very well and were the lightness I had paid $200 previously to get but she failed. With a job change, I wanted to try a cheaper alternative to freshen my colour and try to hide my darker roots. I had too much root growth for it to completely match, but I was very pleased with how well it blended! My hair had I nicer, lighter overall look, and I was very happy to keep the look of all over highlights. The ammonia was only strong when I started to reach from the front of my face upward, but when I started closer to my hairline instead of having my dye-holding hands in the vicinity of my mouth and eyes it was much less of a problem. Also, it was strong when I pulled my ends too close to my face. It doesn't drip at all though, so that was a huge plus for a rookie self colourer such as myself! Not only would I buy it again, but I made sure to watch for sales and already have my next box awaiting! Only downside others than the smell: not enough conditioner for my hair. You are supposed to be able to use it after you dye it (weekly) but I only had enough to do my hair right after I rinsed the dye out. It did make my hair very shiny and much softer! Last but not least: any other time I have used a box I have needed two, and anytime I get it professionally done she has to mix more dye part way through because I have so much hair, but this box was more than enough!

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azewski on 4/21/2013 9:44:00 AM more reviews by azewski

Age: 36-43   Skin: Other, Fair   Hair: Blond   Eyes: Blue    

Love love love it! I use 900, light blonde & love everything about it. So easy to use. I get heaps ofcompliments. Long lasting & my hair feels great!

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skesmith on 4/3/2013 10:33:00 PM more reviews by skesmith

Age: 18 & Under   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Hazel    

I was skeptical about this product as first seeing a majority of people did not have a good experience with it but it was the cheapest hair dye available at shoppers so I took a leap of faith and tried it out. I was very pleasantly surprised. The mousse went on so much easier than any liquid or creme hair dye and was easy to blend out which prevented splotchy color. I used the shade 40 which is Pure Dark Brown on my previously auburn hair and it was the exact color I thought; a rich, dark brown. After the whole process (including the conditioning) my hair actually feels softer than it did before which is such a relief. I left the dye on for 10-15minutes after application and the color pay off was unbelievable. I definitely would not have needed the other 15min. This hair dye helped cool the bronze undertone my hair has which was exactly what I was looking for. It's not too dark so it looks black, but not too light so it wouldnt have made a difference. Excellent. It does, however, have a VERY and i mean VERY strong smell of amnonia (not surprising) but it was to the point where it would burn your eyes at points so I had the window open and the bathroom fan on which helped a lot. After a while it stops bothering you so it wasn't that big of a concern. The foam pump bottle isnt like the other foam hair dye bottles. You have to squeeze down on the lid of the pump to get the foam out (similar to the foam hand sanitizer bottles) verses squeezing the middle of the bottle like the other brands which was unfortunate but not that big of a deal. My hair is very thick and long and although I used the entire bottle, there is more than enough dye to cover almost all lengths and thicknesses of hair which is always a relief.
Overall, a good product with a good price.
I would definitely reuse this product.
:)

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kstone1964 on 4/2/2013 11:00:00 PM more reviews by kstone1964

Age: 44-55   Skin: Normal, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Blue    

don't ever use this product for root touch up it fried my hair b/c I used the lightest 100 light blonde

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*TOP REVIEWER* suzanneb on 3/30/2013 6:59:00 PM more reviews by suzanneb

Age: 36-43   Skin: Very Dry, Fair-Medium, Cool   Hair: Brunette, Wavy, Fine   Eyes: Hazel    

My last coloring with Nutrisse looked good and was shiny for a very short time, everytime I washed my hair more and more color would come out to the point that my hair was orangy brown, however my hair always turns really red anytime I use Nutrisse, last color was light ash brown and by week 3 it looked pretty bad. So I did some research and was curious about foam haircolor, read about this one and saw on youtube a lot of positive reviews. Since I wanted to go back to the darker side of brown I chose pure light brown knowing that they run very dark, I got a beautifiul semi sweet chocolate brown type of color, no red, it covered all my orangy brown, the ends have a little bit left because I left the product for only 10-15 minutes on the ends, I wasn't sure if the ends were gonna soak up the color like they do with Nutrisse. Color came out the same from root to tip, I can see the parts were I missed on the roots in the crown area and behind my ears but that was my fault, I don't find foam color too user friendly but I like the fact that color comes out even, no more patches, uneven color. When I was rinsing my hair it didn't feel dried out or squeaky clean, the conditioner comes in a very generous sized tube, smells really good and turned my hair into silk, when I dried it it had no frizz and was mega shiny. The only negative is that I got a mad rash wherever this touched my skin, took a Benadryl and swelling diminished.
04/10 did root touch up and I was able to do it easier than the first time, noticed that the developer from this second box was 20V and the first one I used was 25V, application on the first one was 25 mins, second one 30 mins, so there are different products out there, this one with the 20V didn't give me any rashes, so far the color on the roots looks the same as the rest

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jeae101 on 2/10/2013 10:33:00 PM more reviews by jeae101

Age: 19-24   Skin: Dry, Fair, Cool   Hair: Brunette, Straight, Medium   Eyes: Green    

I just dyed my hair with this hair dye! The reason why i wanted to dye my hair again is because my blonde roots were growing in and some of my blonde hair was showing through. The last time I died my hair was about 15 weeks ago at the salon, and it was so expensive ($150!), so i decided to try and colour my hair at home. The foam hair dye seemed as easy to apply as shampoo, so i decided to give it a try. I purchased the colour Pure Light Brown, shade 60. I would have to say that the colour on the box is a little bit lighter then what you will end up with, because my hair ended up being kind of a medium brown. But i love it! It was so easy and quick to apply and i didn't spill a drop, and i hardly got anything on my face, but what did washed away with water, which is good because I have school tomorrow haha. After i rinsed it out i used the conditioner it came with, which is very soothing and smoothing! This hair dye left my hair very soft and silky and it was just the colour I wanted. I will be re-purchasing! Good job L'Oreal! :)

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edmineralsgirl on 1/24/2013 10:39:00 AM more reviews by edmineralsgirl

Age: 19-24   Skin: Oily, Tan, Warm   Hair: Brown, Wavy, Fine   Eyes: Brown    

I bought the Pure Darkest Brown shade for my medium brown hair with hints of red (dark brown roots growing in).

Pros:
* foam does not stain scalp and does not drip
* foam is easy to spread through hair (I have mid-back length hair)
* the conditioner smells very good and left my hair soft

Cons:
* my hair turned out much darker than I expected with only hints of brown, but mostly black and I only left it in for 10 minutes!
* the smell of ammonia is so strong - almost sickening
* the foam dries in your hair very quickly
* The packaging - once you pump the foam into your gloves, it is impossible to continue using the pump without the bottle slipping, sliding, and falling all over the place, thus creating a mess.

Overall, it is a pretty good hair dye, although the swatches aren't 100% accurate.

** Update:

After about 15 washes, my hair has faded. It is not so black anymore. It is finally the deep chocolate color that I was actually going for! My ends faded a little more, so they are almost back to the natural light brown that I started with, which isn't a huge problem for me because my colors are still blended and don't look like patches (knock on wood).

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mlopezcano on 1/18/2013 10:36:00 AM more reviews by mlopezcano

Age: 19-24   Skin: Normal, Fair   Hair: Brown   Eyes: Brown    

Ive purchased Pure darkest Brown, so im only reviewing for this exact shade...
My hair was light brown with hints of red, and has turn out brown (but a little darker than expected.)
I tried many dye products, and after reading the reviews of this product i was regretting the choice i made purchasing this product. I honestly though my hair was gonna fall out or something... but today i decided to try my luck and do it! ignoring the bad reviews and thinking about the positive ones. And im glad i have because my hair has turned out great, i dont have grey hairs so i can possibly say if its good for it or not for that matter....
BUT it hasnt damaged my hair, the conditioner is great, and the colour has turned out lovely (darker than expected but it lights up after a few washes.)

Best dye i tried yet!
No mess, accurate color, uniform, nice hair condition, and cheap.

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joop2 on 1/8/2013 10:39:00 AM more reviews by joop2

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

I am pretty surprised at the negative reviews posted here. I've been using S.Mousse for two years now and never had a bad experience with it. Hair tone gets just as "sublime" as it says and feels silky. oh i wouldn't use the product to brighten my hair than it naturally is. If I dye my hair lighter than its natural color with many hair-dye-at-home products, most of the time my hair loses its shine and becomes like streaky. But this one just improves the tone of my hair and gives a brilliant shine on it. Love it. and it's hell easy to apply by myself.

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Tartini on 10/19/2012 6:31:00 AM more reviews by Tartini

Age: 25-29   Skin: Combination   Hair: Brunette   Eyes: Green    

I've been dying my hair for years (including other mousse types) and I've never had a terrible result like this. Super super patchy :( Will never ever buy again. (Naively after the first pack came out patchy, I bought a second thinking somehow I hadn't been thorough. Even after doing it TWICE, it was still awful.)

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*TOP REVIEWER* MES on 10/18/2012 1:13:00 AM more reviews by MES

Age: 30-35   Skin: Sensitive, Fair, Warm   Hair: Brown, Straight, Fine   Eyes: Brown    

I used to color my hair at home religiously, but for the last two or three years I have been going to the salon. Moneys a bit tight so I decided to give at home hair color another try. I used shade 60, Pure Light Brown. It definitely isn't light brown, or anything close to the shade on the box. I starting shade was maybe one shade lighter than what was on the package, so this should have been in the safe zone. The shade is a medium to dark brown. I chose the Sublime Mousse specifically for this shade as some of the other types said light brown on the box, but were not really all that light. If you need a point of reference for what this shade will really turn out like, look at the box of Preference light brown. The product itself isn't terrible, I just think they need a more accurate representation of the shades. I like that the foam didn't drip, and nor did it have a strong ammonia smell.

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modegirl12 on 9/23/2012 1:24:00 PM more reviews by modegirl12

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Brown    

I love this product! I have thinning hair and it is a waste of money to have my hair professionally colored. I have been trying for awhile to find an at home product to apply myself. I was skeptical to try this because of the reviews. It was on sale at CVS and I had a coupon, so I took the chance. For me, the mousse method is perfect compared to the original gelish method. It did not stain my thinning scalp, skin(like around the ears) or hairline. I have a few noticable grey hairs right in the front hairline and on the temples. This product covered it nicely enough that the grey is not noticable. It was very simple to mix and apply as long as you follow the directions. The color(#50 pure medium brown) came out slightly darker than the box, but it actually matches closely to my original color. The coloring is consistent no matter where I applied the mousse first. Unlike the other regular at home brands, when I apply it to my grey areas and scalp the color never matches the rest of the hair and the scalp staining can be really annoying. The color I received was even and rich enough that it doesn't look like an obvious at home job. I would recommend this product if you are looking for a nice even color. The color, in my opinion, is not drastic, but you are buying a drugstore brand.
If they try to discontinue this product in the future, I will stock-up because I love it that much.

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chelseybun on 9/20/2012 9:45:00 AM more reviews by chelseybun

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brown   Eyes: Blue    

Intense Hot Brown #56 has been discontinued and replaced by Hot Brown #565 is this the same colour, even L'oreal helpline has no idea???

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Niassa on 9/8/2012 1:58:00 PM more reviews by Niassa

Age: 36-43   Skin: Oily, Fair-Medium   Hair: Blond, Straight, Medium   Eyes: Green    

I just keep wondering why (WHY?) manufacturers provide misleading photos and colour swatches for hair dyes? Why not be honest?
Have just coloured my hair with Sublime Mousse in 700 (70) Pure Very Light Brown. Gorgeous hair colour on the packaging, exactly what I was after. My colour to that moment was just a tad darker with redder roots and ashier length, so I assumed this dye would just even out my colour. Swatches on the box say that this shade lightens brown and light brown hair. But no! I'm now two shades darker - level 6 or even 5 probably. Hope it will fade as other reviewers promised.
Product itself was easy to apply, however, it didn't foam up in my hair. Also, the salesgirl said one bottle would be enough for my hair (it's shoulder-blades long at the back and shoulder length in front) and I had just enough. I can't say my hair was well saturated, I was afraid there would still be dry patches. And most likely there were because now my hair looks like a bit highlighted here and there (which I don't mind). Post-colour balm was useless. I agree with other reviewers who said that their hair felt dry like straw. Same here, however, I have plenty of conditioners, so I just conditioned my hair with other products and it looks shiny and healthy though very dark to my liking. Waiting for it to fade.
PS Have seen youtube video where a blond girl used this shade with amazing results - she got exact colour as on the box. How?

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SaraCee07 on 8/30/2012 5:28:00 AM more reviews by SaraCee07

Age: 25-29   Skin: Combination, Fair   Hair: Brunette, Wavy, Fine   Eyes: Grey    

This was SO easy to use. I've always had problems with dying my own hair and always had to have help, especially for the back of my head. This went on so easy and covered my hair so quickly, and it didn't get all matted and sticky like the regular bottle dyes do to my hair. I didn't take much notice at the time, but there was barely any horrible strong hair dye smell and now that my hair is dry I can't smell any residue either. It rinsed out really quick too. My hair feels soft and it's shiny, it is a TAD darker than the box colour but I think that's to be expected and it will fade a bit. I will definitely be using this again in the future.
UPDATE: Although I did like the process of this and at FIRST the colour came out great... it faded almost completely out after 3 washes! So much so that my hair was left different shades on either side of my head! My hair also now feels really really dry and brittle. I wanted to love this product because it was SO SO easy... but I just can't! Back to Nice'N'Easy!

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Danielle292 on 8/7/2012 1:14:00 PM more reviews by Danielle292

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Brown    

I love this, defiantly the best box hair dye i have used, and i have tried most of them! Its easy to use and gives an even colour. It doesn't have as much of an reddish/gingery undertone other dark down hair dyes seem to have.

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renneyg on 8/1/2012 6:29:00 AM more reviews by renneyg

Age: 36-43   Skin: Combination, Fair-Medium, Warm   Hair: Blond, Wavy, Fine   Eyes: Blue    

After a not so good experience with the Garnier nourishing color mousse, i decided to give this a whirl. My initial impulse was to go for the dark blonde but alot of reviews talk of it being way too dark. That said i went for color 800 in Pure Blonde. FYI my hair was faded dark blonde with highlights tinted with Feria's P102. I left the color on for a good 30 mins, i was worried because my roots looked very warm, not red but very warm, this subsided a bit when i rinsed the color out. Even before applying the conditioner i was amazed at how silky my hair felt. After conditioner my hair felt great. No scalp irritation. Color itself is not the same as the box but very close to what i was after, medium blonde, warm at the roots and cooler on the ends. Being slightly warm at the roots gives it an almost iridescent hue which i think is quite flattering to my NC25-30 skin tone. What it does do is blend with your own hairs tones, which i wasnt expecting, so the color is more natural and not flat. Overall, im pretty pleased with result and will definately try it again.

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rosenylund on 7/26/2012 6:18:00 PM more reviews by rosenylund

Age: Unknown   Skin: Dry, Fair   Hair: Blond   Eyes: Blue    

Overall this product is a step better than the Clairol foam dye. What I liked/disliked about the product is that I bought the color in a neutral black yet I didn't get black hair as a result and the starting color is dark brown, almost black. The good part is that it didn't stain my scalp nearly as badly as the Clairol dye and the immediate end result is a much more multidimensional and believable color but it didn't have the stark richness that I believe I should expect in a black dye. In the past L'oreal dyes have always given me opposite results than I should have gotten: if I dye lighter I end up darker and when I do dye darker I end up lighter! After using this dye about 3 times I gradually started getting a consistent dark brown color with warm tones instead of the rich black I was dying it to be in the first place.

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OvErDoSeDoNbEaUtii on 7/21/2012 5:40:00 AM more reviews by OvErDoSeDoNbEaUtii

Age: 19-24   Skin: Dry, Medium   Hair: Brunette   Eyes: Brown    

I LOVE THIS PRODUCT! I usually get loreal feria, but I wanted to Try something different so I went with sublime mousse in PURE MEDIUM BROWN, I THINK ITS NUMBER 50 NOT FOR SURE ON THE NUMBER , its super easy, didn't drip, it didn't irritate/burn my scalp. the smell isn't has harsh as normal hair color iv used. my hair didn't seem to dry in my opinion, though my hair isn't perfect, it didn't seem overly dry. the conditioner is good, it left my hair silky n soft and smells sooo good. Overall I love it and would buy it again

my hair was already a medium brown color,well my bottom half is, the top is blonde... I wanted to darken it a bit, I dyed the bottom half of my hair with PURE BROWN 50

PICTURE ----> http://s1073.photobucket.com/albums/w397/JessicaRabbit90/?action=view&current=purebrownlorealhairdye2-1.jpg

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cailynmarie97 on 7/17/2012 9:48:00 PM more reviews by cailynmarie97

Age: 18 & Under   Skin: Oily, Fair-Medium, Warm   Hair: Blond, Straight, Fine   Eyes: Blue    

My hair was a mousy brown color before I bought this in pure medium blonde, and now its a super pretty blonde :) almost the same as the package!! It wasn't brassy or orange at all, and it made my hair amazingly soft! I would recommend this to anyone! It was super easy to apply and I used all of the product even though I have shoulder length hair, so if you have longer than that buy a second box! It's relatively cheap and I got mine on sale at target so there should be no issue on price :) Hope I helped!! :D

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