100 Percent Pure • HEALTHY SKIN FOUNDATION WITH SUPER FRUITS SPF 20 (full coverage / satin finish) • Liquid

rated 4.0(76 reviews)

Average Rating.4.0
Would buy this product again.72%
Package Quality4.1
Price3.7
Ingredients

rated 4 of 5 Fey84 on 5/14/2013 11:33:00 PM more reviews by Fey84

Age: 25-29   Skin: Normal, Medium Brown   Hair: Black   Eyes: Green    

the pros of this foundation to me are: it is natural, free of chemicals, conceals minor flaws, has mineral sunscreen (zinc oxide, titanium dioxide).
The cons are: doesn't really conceal blemishes/ dark marks, doesn't last throughout the day if you're looking for a long-lasting foundation, color choices are not very good if you are darker than khaki.
Basically, its a good foundation being that it has natural ingredients, which is most important to me. I would use this as an everyday foundation and I will probably stick with it unless i find another natural foundation that better suits my skin tone.

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rated 4 of 5 *TOP REVIEWER* sweetfart on 4/21/2013 1:29:00 AM more reviews by sweetfart

Age: 19-24   Skin: Very Oily, Fair-Medium, Neutral   Hair: Brunette, Straight, Medium   Eyes: Black    

I can see why this got high ratings, but I still think Covergirl 3 in 1 is better for long wear.

First thing to know: this is NOT for dry skin of any kind. This is an extreme matte finish and it dries very quickly upon application. More matte than MUFE Velvet +. Texture is drier than Estee Lauder DL. I would call this foundation a densely concentrated LIQUID POWDER.

Coverage is full, although I had to dab a little more on my darkest scars. The finished look is similar to Covergirl 3 in 1, but because this has a thinner consistency than CG it doesn't get as patchy as CG does around my nose and doesn't suck onto my moisturizer and cake up. However, I noticed that it doesn't hold up well throughout the day as well as CG 3 in 1 (probably because CG contains primer properties). It does also have that unavoidable ugly flatness/grey cast that every ultra-matte foundation has. I would not use this for photos.

So it's not perfect, but pretty impressive for an "all-natural" foundation. I tend to find that cosmetics labeled "all natural" are usually subpar in quality, with zero coverage. This one is an exception.

I am around NC25-30 now and I got this in Peach Bisque, which is a tad too dark for me (more on the NC30-NC35 side IMO). It's very yellow in undertone. Color range is limited.

I normally don't care about packaging, but one gripe is that the pump doesn't have a long tube that extends to the bottom of the canister. It is a short-cut tube, which means you have to store it upside or shake real hard before each use to round up the foundation in the pump.

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rated 5 of 5 veganjaz on 2/20/2013 3:57:00 PM more reviews by veganjaz

Age: 25-29   Skin: Very Oily, Olive   Hair: Brown   Eyes: Brown    

As long as 100% Pure doesn't sell out to the bigger, diabolical cosmetic companies... every single 100% Pure product is a default holy grail.


No exception for the foundation. I do agree it goes on a bit blotchy right at first, but you have to let it set for a moment... and use the tips of your fingers to pat and smooth areas out.


I think the KEY is to use lots of foundation. This is not the ideal for everyone, but I love wear moderately heavy levels of foundation so when I put a good amount on (3 pumps) and it smooths on easily and finishes wonderfully.


I don't think this is a true "full coverage" foundation; but it is definitely buildable!


I absolutely love the way this foundation feels, finishes and wears throughout the day... won't be using anything else!


TIP!! ~ If you order online, and you know your colour, order like 2-3 at a time since they got out of stock often! :)


xo

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rated 5 of 5 Kassitastrophe on 12/22/2012 5:36:00 PM more reviews by Kassitastrophe

Age: 30-35   Skin: Combination, Fair   Hair: Red   Eyes: Green    

I switched to this foundation from Estee Launder's Double Wear. I was super nervous it would either break me out or not cover my rosy Rosacea cheeks but its covers just as well. I also feel like it leaves my skin softer and smoother.

I use some jojoba oil before applying - which is exactly what I did before Double Wear as well as both foundations are kind of drying/matte and I have very dry skin - especially during chicago winters and from topical rosacea creams (finecea).

I feel better about using this foundation as it's not filled with chemicals. I also like that they offer returns!

The creme color is pale enough for my 'goth' skin. :P

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rated 3 of 5 beehivekristine on 11/30/2012 12:13:00 PM more reviews by beehivekristine

Age: 44-55   Skin: Sensitive, Fair, Cool   Hair: Red   Eyes: Green    

I decided to give this a try based on the ingredients and good reviews. This didn't work for me. Application looked blotchy (tried beauty blender, fingers, flat top brush and stippling brush). I also varied moisturizers and primers, no matter what I did, it just didn't apply smoothly and just looked sort of chalky (an aging quality) on me. In addition,it didn't cover light age spots. The Peach color was a good match, and my skin wasn't irritated by the product, so I'll give at least 3 lippies.

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rated 5 of 5 khickengurl on 10/4/2012 4:15:00 PM more reviews by khickengurl

Age: 19-24   Skin: Oily, Tan   Hair: Black, Straight, Medium   Eyes: Brown    

I have oily, acne-prone skin and this is the first foundation to keep my skin looking matte for an extended period of time. Granted, after 5 or 6 hours I start seeing a little shine, but overall, I'm very pleased with this product. It isn't cakey and the color Toffee works well with my tan skin. It is a medium to full-coverage foundation. Recently, I've been using this product to create my own natural tinted moisturizer or BB cream, for lighter coverage. (The tinted moisturizer from 100% Pure is too greasy for my skin). I mix a little bit of this foundation with a natural sunscreen and a natural oil-based serum (for moisture), and it works well for my everyday look. This foundation does not break me out, and I will definitely be repurchasing it when I run out. I've recommended this product to my mom (in her mid 50's with oily skin), and she can't live without it either. Their powder foundation works really nicely too.

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rated 4 of 5 Jenrae24 on 8/26/2012 1:22:00 AM more reviews by Jenrae24

Age: 19-24   Skin: Normal, Fair, Neutral   Hair: Brunette, Relaxed, Fine   Eyes: Hazel    

I really loved this product, the color Creme was a perfect match for my skin tone and it was great coverage.. The only bad thing about it that would stop me from
Buying it again is that it is a bit too cakey for me. I really wanted it to be my HG, considering all the great natural and non-toxic ingredients that are in this foundation. So if you have even slightly dry skin I would recommend a good moisturizer and primer to with this foundation.

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rated 5 of 5 definebeauty on 7/23/2012 10:08:00 PM more reviews by definebeauty

Age: 18 & Under   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Kinky, Medium   Eyes: Hazel    

i love it!! It's the first foundation i have found that has matched me completely. i am the color golden peach. i got a sample of it from. great website if you're looking for product and you want to help out the cause.
the finish of this foundation is a natural matte it doesn't feel sticky on the face after it's done drying like some foundations i have tried. it looks great in florescent light and daylight. the texture of it is interesting. it's a liquid but it's slightly creamy.
when i wear foundation i have a habit of mixing it with a little bit of foundation because i think it marries with my skin better that way.
when i don't mix it with moisturizer, the coverage of this foundation is AMAZING!! I can really appreciate the coverage, i just like something more sheer but i like the fact that i can sheer it down or wear it full.
i think this really is everything i've been looking for but i've only had it 2 days so i can't say right now. i will update in about a week.
***
UPDATE
i still like the foundation. it hasn't broken me out at all, however it's not as perfect a match as i thought. it's not too dark that it can't be fixed with a lighter powder though.

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rated 3 of 5 Imazul on 6/29/2012 3:40:00 PM more reviews by Imazul

Age: 19-24   Skin: Very Oily, Fair-Medium   Hair: Brunette, Coarse   Eyes: Brown    

Pros:
Matte/Powder Finish
Natural/Organic
Comes with a pump
Lasts a good while
SPF

Cons:
Always out of Stock!!!!
May break some people out
Pricey
Hard to find the right shade based on pictures.
Tricky to blend

I love this foundation.The packaging is nice. I have very oily skin and i love that i dont have to put powder on after I apply it. The lasting power is very good for a natural product. I'd say for my oily skin it lasted about 8-12 hours on a good day with constant blotting. (if i didn't have oily skin it would last longer i bet)
It's tricky learning to blend this if you're used to silica, because it dries and sets really quickly so you have to work in sections and blend fast. I bought this in the wrong shade and I've been looking like an oompa loompa for a few months now. (I bought it darker because i thought i'd be getting darker in the summer but I didn't get exposed to the sun as much as i thought i would.) They have a 30 day return policy but I was too lazy to wait for the whole process. I think its because of my oily skin but im not sure but it did get a bit orangy(oxidized) throughout the day. (Oompa Loompa!)
It does have some ingridients that may break people out. I'm very acne prone and still haven't found the cause of my acne nor the cure...so i cant say much about whether or not it made my skin worse or not. (my skin has good and bad days so i can't tell)


Despite the review which sounds like i hate the product because of the shade issues I dont. Those were my own fault for being lazy and not returning the product. and I'd give it more lippies but i'd been trying to get ahold of this foundation in a lighter shade for two and a half months and it's always out of stock. They put it back in stock a month ago and it sold out in two days or something crazy like that :/

Idk.....idk...

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rated 2 of 5 KatKoll on 6/10/2012 12:01:00 PM more reviews by KatKoll

Age: 25-29   Skin: Combination, Fair, Warm   Hair: Brunette, Straight, Fine   Eyes: Blue    

I wish that I could wear this, because it is made from fruit and aloe. That sounds so nice.
FINISH
It comes out a liquidy cream. Then it dries very powdery, but if you put it on correctly, it will still look ok.
BLEND
It is very difficult to blend. It is powdery and dries really fast.
BREAKOUT
Foundation reacts differently with everyone's skin, and this one clogged my pores. I broke out with acne cysts.
COLOR
I am really pale with cool undertones. I had the lightest color, Cream, and it was still way to dark and way to yellow.

I would not buy this again. I have a friend who LOVES this make up and wont even try other kinds. So, if you are interested in trying it, they will refund if you are dissatisfied, so I say it is worth a try.

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rated 3 of 5 Cmitz on 5/22/2012 1:32:00 AM more reviews by Cmitz

Age: 19-24   Skin: Acne-prone, Fair-Medium, Cool   Hair: Blond, Curly, Fine   Eyes: Blue    

I love the way this product applies and i love how it looks once its on and blended in
it took me a few tries to apply is properly without using up too much product
i find if i did my forhead first using a tapping motion with a new makeup sponge then go to my left cheek and then my right and my chin last it goes on perfectly and evenly
i use about 3 pumps and it lasts the whole day and is sooo soft on the skin makes it feel amazing and soft and i love that the ingrediants are all natural as i find my skin hates any chemical or fake ingrediant HOWEVER
it has broken my skin out terribly in little white heads all over my entire face and a few big ones im hoping its just my skin detoxifying trying to get used to a GOOD product since its used to clinique which is chemicals ill write a review in another 2 weeks hoping it'll be cleared up by then as i really want this product to work for me since i love how it looks and feels on just the fact that its making me break out really bad is making me want to cry and i feel super insecure cant go out without makeup

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rated 4 of 5 evyyhl on 4/3/2012 3:12:00 AM more reviews by evyyhl

Age: 30-35   Skin: Acne-prone, Fair-Medium   Hair: Black   Eyes: Other    

I bought this foundation for 4 times for the past 3 years. The reason why I keep purchasing this is because I have not find a better foundation that does not contain harmful skin chemicals.


Package:
When it first came out, the cheap plastic packaging would crack & the pump did not work well. The company upgraded the package & it's a lot better than before.


Texture:
The texture of this foundation seems creamy when you first pump it out. As soon as you spread it on your face, it turns into a "dry powdery" streak so your face MUST be moisturize before applying this product & you will need to work very fast when you spread this foundation on your face. I'm using Retinol cream to treat acne so my face can be dry & crack during the day although I have oily skin.Therefore this foundation is NOT MOISTURIZING enough when your skin is dry. It will DEFINITELY enhances your wrinkles, dry skin patches, cracks or peels. I wouldn't recommend this foundation if you have dry skin.I still like this foundation because it's not silicon based so it's easier to remove since it doesn't go deep into pores. It's VERY HARD to BLEND because it doesn't contain silicons, synthetic fatty alcohols or fatty acids that gives you a smooth glide & conceals every one of your pores. I love this foundation because it doesn't contain cocoa butter, algae extracts or other natural ingredients that will cause large cystic acne. Many "natural" foundations or Asian BB creams actually contains these ingredients so I can't use them at all.


Pros: Great natural & some organic ingredients in this foundation with reasonable price (compare to other brands that charges a lot). It's fragrance free, silicon free and paraben free!! I feel better about using this on my skin on a long term basis than putting something with lots of unknown chemicals for years.


Cons: Poor color selection compare to other brands of foundations on the market. It makes your skin appears very dry & dehydrated if you have dry skin or if your skin is not well moisturized. This foundation only slightly clogs my pores, where as the silicon based foundations severely clog my pores and give me large cyst acne.


Update 1/11/2013: I tried this foundation on and off for about 3 years. I'm switching back from Origins' Stay Tuned foundation to 100% pure again because I want more coverage. I figure out a way to apply this foundation so it works better on my dry skin (due to Tazorac treatment). I wash & tone my face then apply a moisturizer. Then I put 2 pumps of 100% pure foundation on my hand & mix it with 3-4 drops of organic jojoba oil (depending on the coverage I want). I increase the number of drops of jojoba oil if I want lighter coverage. After modifying the method of applying this foundation, it works GREAT!!


Update 4/28/2013: I found a perfect way to apply this foundation when my skin is VERY DRY from retinol treatment. I apply sunscreen first, then 2 pumps of 100% pure Primer & let it set for ~1 min. Then I mix 1 pump of foundation plus 2 drops of Jojoba oil (the ratio of this mixture gives me a medium coverage) & apply the mixture on my face using a "Gentle Patting Motion" so I don't get streaks on my face. I love the 100% pure primer because it's NON-Silicon based and adds additional moisture on my face without giving me a greasy & shiny look. My face looks more dewy and moisturized with this application process, but NOT MATTE at all (I don't like MATTE finish foundation because it enhances the look of my fine lines). I only put on 1 layer of the foundation mixture because I don't like the heavy makeup look!

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rated 2 of 5 *TOP REVIEWER* vuvie on 2/26/2012 3:33:00 AM more reviews by vuvie

Age: 30-35   Skin: Sensitive, Fair-Medium   Hair: Black, Medium   Eyes: Brown    

It is thick and tough to blend.
But it doesn't hurt my skin, which is eczema and acne prone. Coverage is fine. Not suitable if skin is dry. I don't use this during winter. Too drying.
I use this on occasions when I need better coverage.
Start with oil-based moisturiser and the foundation look better and not cakey.

Edit Dec 2012: I've stopped using this since the colour does not match me to begin with and too cakey to be applied correctly. I've started using Fancl foundation and that is more watery (less coverage) and good for sensitive skin too!

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rated 3 of 5 soojiqxnyc on 2/23/2012 4:10:00 PM more reviews by soojiqxnyc

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Black   Eyes: Brown    

I purchased this because I saw a online deal where you could buy $50 worth of product for $25. I've been trying to look for a foundation without dimethicone which I believe is what is the culprit for most of my breakouts.

Price: This foundation is not on the inexpensive end. In fact, it's pretty pricey for what it is. For $32 I expected a little more. The packaging isn't that great and the pump is a littly flimsy.

I am NC25 (maybe a little lighter in the winter) and purchased this in Peach Bisque. It was way too yellow and way too dark for me (and I'm Asian). It was so dark to the point where I had the dreaded foundation line on my jaw line. Yes, it was my fault for not blending better but it was just awful.

The foundation is really hard to blend. I used my heavier moisturizer before using it based off the reviews and it is still hard to blend. The second day I mixed it with my lotion but it didn't help too much. The coverage also wasn't as great as I would have liked. For a foundation that was so hard to blend, you'd think it would have better coverage. But at the same time, it was such an awful color match that the more I put on, the more orange I became.

Ultimately, the deal breaker was when I broke out in a rash around my chin the next day. My chin felt very rough and bumpy, and I had not changed anything in my routine except trying out the foundation. I stopped using the foundation and the bumpiness went away.

If you could make this work for you, fantastic but it's tough to find a color match and I think all the natural ingredients were not a good match for my skin.

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rated 4 of 5 c00kiezryummy on 1/26/2012 11:45:00 PM more reviews by c00kiezryummy

Age: 19-24   Skin: Oily, Fair-Medium   Hair: Brown   Eyes: Brown    

Pros: Natural Ingredients, Great coverage.

Cons: Hard to blend when cold.Can look cakey if skin is not properly moisturized before application.

I warm the bottle up in my hand by rolling it before application. I like this foundation for everyday wear. I have oily combo skin so I appreciate how this applies. It's not greasy or too liquidy. I only purchase this when I get groupons or when there is a sale. I'm pretty sure people with dry skin wouldnt appreciate a foundation like this. Its hard to match up if youre purchasing online. The only reason I got the right color was through a friend who has the same color skin that I do.

(I'm used to using liquid, powder and cream foundation from department stores)

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rated 4 of 5 *TOP REVIEWER* Jade716 on 1/19/2012 9:30:00 PM more reviews by Jade716

Age: 30-35   Skin: Oily, Fair   Hair: Blond, Straight, Fine   Eyes: Blue    

I loved this but after a while I realized its leaving a sheen on my face. Sometimes it looks great and other times I apply it it looks fake and funny and u can see the makeup sitting on my face. I can kinda fix this problem by mixing with alot of my cepaphil moisturizer as it goes on much smoother, but if I am gonna do that I might as well try their tinted moisturizer next time. I like this but I don't, I just 50/50 on it. Makeup doesn't really take to my skin all that well anyway, but I blame that on my skin, I don't know what its problem is. As for the packaging its ok, I can't get it opened which mean when no more will come out of the pump I wont be able to open it up and get the rest out, which could be about 2 more weeks left of foundation that will go to waste. I wish this was in a jar so I could get every last drop out.

I love the natural products in it and that the Creme is a perfect match for my skin but don't know if I will buy again, I would have to figure out how keep it from making a sheen on my face.

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rated 4 of 5 *TOP REVIEWER* lalaland on 1/19/2012 9:12:00 PM more reviews by lalaland

Age: 30-35   Skin: Combination, Fair   Hair: Black   Eyes: Brown    

I bought this a while back, maybe a year or two ago when I was looking for a natural foundation. I loved and hated it and decided to send it back. I think I mainly did that because I did not feel that it was worth the price (even though I spend more other "conventional" foundations) and I was not having a good experience with the rest of my purchases. I gave this another try when I saw it on hautelook. Really good price. White peach is the best one I can find for me, I am around NC 20, and have fair yellow skin. It, however, is still to beige/orange for me, which does not show too much once blended but I prefer a very yellow foundation to counteract redness and match with my very fair yellow neck/body. What I do love about it is that it does not feel wet or sticky as it dries nicely, has good coverage, and has good ingredients. I wish the color selection was better but I am really pleased with the foundation, as it does not feel like a "natural" foundation that you are forced to like just because of the ingredients/benefits. I must note that it does last a long time but does show my dry patches. Overall would purchase it again when there is deal.

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rated 4 of 5 xxTessaLynxx on 1/7/2012 11:14:00 PM more reviews by xxTessaLynxx

Age: 19-24   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

i have had this product for a week and i purchased it in white peach. this foundation has great coverage and holds up to its claims and has a powdery finsh making setting powder completely optional, i happen to use 100%pures powder foundation with it because i like the security powder gives me lol. this comes with a pump which is lovely and the packageing is pretty and cute, the color is almost my match. it has a bit of a light yellow hue, but when blended well it looks fine. this foundation is hard to blend so you have to do it fast with you hands, or what i would suggest is use a foudation brush, using a brush it applys better and you can blend it much better, i use a $1 foundation brush from elf and it does me just fine. it last almost all day with out powder and with powder its practically 24hour lasting (trust me i have already feel asleep with it). comes off with face wash like a breeze.a lil pricy but worth it since your getting good natural ingredients. i will buy this again for sure.

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rated 5 of 5 daisy12345 on 12/28/2011 7:38:00 PM more reviews by daisy12345

Age: 44-55   Skin: Acne-prone   Hair: Black   Eyes: Other    

Very nice product without silicones, chemical sunblocks, or acne-aggravating algae products. Liquid turns into a powdery finish so you don't even need a setting powder.
Bad thing is it is difficult to find in stores - usually have to order online

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rated 3 of 5 *TOP REVIEWER* blushingpale on 12/14/2011 2:54:00 AM more reviews by blushingpale

Age: 30-35   Skin: Dry, Fair   Hair: Brown   Eyes: Hazel    

I'm so sad to be giving this product a bad review because I love the natural ingredients, but it just didn't work for me.


For reference I'm a pale neutral-toned Mac NC/NW 15 with dry, rosacean skin. Normally I like matte-finish foundations and I prefer yellow undertones to pink. So I thought this foundation might work for me based on the reviews. I got the lightest color, Creme. Sadly this is VERY yellow in undertone, almost olive, and makes me look unhealthy somehow. Even when I hold the bottle up to my face it doesn't look that yellow, but the undertones come out when applied.


Also it emphasized every single flake and almost-non-existent fine line on my face. I tried exfoliating and also wearing moisturizer underneath. In desperation (I so wanted this to work!) I even smeared some jojoba oil on my face and let it dry before applying. That almost worked but there was still something not quite right about the color and texture of this on me, and after several hours my face still looked dry. Like one other reviewer said, it was like it sucked all the moisture right out of my face. Much more so than the mineral powder makeup I use (Alima).


I would not recommend this makeup for anyone who has neutral or cool undertones in their skin, or for anyone with dry skin or over 35 (unless you have oily skin with no flaking issues). The 3 stars I gave it are for the natural ingredients, the coverage (including pore coverage) and the fact it did not aggravate my rosacea or cause breakouts.

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