It's a 10 • MIRACLE STYLING SERUM • Hair

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iheartowls55 on 2/13/2013 10:18:00 PM more reviews by iheartowls55

Age: 19-24   Skin: Combination, Fair-Medium, Cool   Hair: Brunette, Wavy, Fine   Eyes: Brown    

This stuff lives up to its name. It is absolutely my hair miracle. I'd heard the great reviews about it, but I wasn't going to pay $20 for it before I had a chance to check it out. Then I saw it on sale as part of a Buy 1-Get 2 Free with a bunch of other semi-pricey products I already love, so I took the leap. I am so glad I did! The first time I used this, I saw a difference. I just use a dime-sized amount on wet hair, spread it from the roots to the tips, then blow dry and style. It gave my hair so much volume and oomph, it was amazing. It made my hair feel soft, healthy, really--just about all I wanted it to feel. I can't believe such a small amount could make such a difference. This product is definitely pricey, but it's worth it for what it does. I'll repurchase forever!

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coffeecupcake on 8/23/2012 8:59:00 PM more reviews by coffeecupcake

Age: 19-24   Skin: Acne-prone, Medium, Warm   Hair: Black, Straight, Medium   Eyes: Black    

This is a good product overall. My hair is shinier, softer, and easier to comb and detangle when I use this in conjunction with It's a 10 miracle shine spray. I apply it on damp hair and then blow-dry it afterwards, and then I spray with the shine spray. I believe it can also be used on dry hair though, so just do whatever works for you. It's $25, which is kinda pricey for me, but you really only need 1 or 2 drops in the hair, so it will last a long time. It also claims to protect the hair, and I although I'm not sure if it is or not, it's certainly not damaging my hair.
The packaging is a plastic bottle with a pump, and the smell of the serum is very mild and pleasant( it won't leave a powerful scent in your hair).
I would recommend it to anyone.

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*TOP REVIEWER* italiana800 on 5/23/2012 12:02:00 PM more reviews by italiana800

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Brown    

I really like this serum. It smells amazing, controls frizz, moisturizes, nourishes, & makes my hair soft, shiny, & silky, & helps with heat protection. My boyfriend loves the way my hair smells when I use this & he always comments on it. This also doesn't contain alcohol (which dries hair out). I like the fact that the cap locks. I recently travelled, & when I took this out of my suitcase the bottle was leaking. I had the cap locked, so I'm still not sure where it leaked from. Just be aware of that. I've used this both in damp hair, & dry. I think this serum works better when my hair is dry, & especially after straightening. This is around $18, but this will last forever because you only need very little. I will definitely buy again.

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dylandisaster on 5/6/2012 7:26:00 PM more reviews by dylandisaster

Age: 18 & Under   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Hazel    

Omgg. I like this stuff. No. I LOVE it! I use it after I straighten my hair on my ends only to control split ends and fly aways. it smells good, works great, and I only need half a pump, so it'll last me forever. Pricey, yes, but for the amount you get, well worth it!

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kngfrank on 2/27/2012 9:07:00 AM more reviews by kngfrank

Age: 30-35   Skin: Dry, Fair, Neutral   Hair: Black, Straight, Medium   Eyes: Hazel    

At first I did not like this serum, but I decided to give it another chance since so many people love it. I had been applying it to wet hair and but I've found that it works a lot better on my hair when I apply it dry, after blow-drying. I'm not 100% sure I would purchase it again, but now that I'm using it regularly and liking the results, I think it's very likely that I will.

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whirlwindjenn on 12/19/2011 12:06:00 PM more reviews by whirlwindjenn

Age: 19-24   Skin: Combination, Fair   Hair: Brunette   Eyes: Blue    

My hair has been through soooo much. Countless dye jobs, a perm which FRIED my hair, Houston weather, heat styling, etc. A few months ago, my hair was absolutely disgusting! Gummy when wet, straw when dry. I cried almost daily. I recently decided to chop off the worst bits and start fresh, adding this product to my post-shower routine. I adore this product! Yes, the initial price is scary (trust me-I bought this on a whim after loving the It's A 10 hair mask, which I loved, and I still held my breath at checkout!). You can find it cheaper online, I'm sure. My hair is cut into a long choppy bob just hitting my shoulders and I use 3-5 pumps. I focus on the ponytail length and ends then work the rest through my roots since this product can make your roots feel flat or oily. My hair feels amazing! My hair dresser couldn't even believe it was MY hair! I've tried many many many products and this is one of, if not, the absolute best leave-ins!

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glitterandsmut on 12/11/2011 3:38:00 PM more reviews by glitterandsmut

Age: 19-24   Skin: Very Oily, Fair, Warm   Hair: Brunette, Medium   Eyes: Other    

My hair type: Straight with a tendency for tight little waves that make my hair look frizzy and also clings together.

I grew up in salons and I currently work at one, so you know I'm constantly trying out the newest products and the best brands. I've long been a fan of the It's a 10 Miracle Leave in Product, but there are so many styling serums/shine serums out there, so it took me a while to work my way around to this.

I'm so glad I decided to give this a try. It's now HG status and something I'll be using every time I wash my hair. It makes my hair look and feel sleek and polished, as though I've done a blow out on my hair. It adds so much shine and completely tames all the frizz at my ends; I'm in love.

After my blow dry my hair, I rub a pump of this in my hands and apply all over my ends and below my crown. Blow drying leaves my hair extra frizzy and poofy so you know this works miracles when it smooths my hair out afterwards.

I use this in conjunction with my It's a 10 Miracle Leave in Product and Moraccan Oil treatment (those before I blow dry and this afterwards) and my hair looks perfect.

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softcloth on 11/27/2011 5:44:00 PM more reviews by softcloth

Age: 36-43   Skin: Other, Fair   Hair: Brunette, Fine   Eyes: Hazel    

I am a hairstylist and have super crappy fine weak tangled hair. I rarely find anything that will untangle my hair. This will! I don't see much in the way of "styling" help from this product but i like it. It seems heavy but it is not. I keep it away from my roots, of course, and it shines, separates (in a good way), and does not weigh down my hair. In fact, as the day goes on..it looks better and better. HAPPY!

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hnrenfro on 11/3/2011 12:35:00 PM more reviews by hnrenfro

Age: 19-24   Skin: Normal, Fair, Neutral   Hair: Brunette, Curly, Medium   Eyes: Brown    

its HARDDDD to find a argan oil serum thats clear thats why i love this one (: works great helps protect against heat, makes me happy smells good

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heatheron7th on 10/1/2011 5:17:00 PM more reviews by heatheron7th

Age: 36-43   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Wavy, Fine   Eyes: Brown    

My hairstylist turned me onto this. I wouldn't normally think of using something like this, as I usually go for volumizing products. But this stuff is great. It smells great and makes my hair soft and shiny but not at all weighed down. It makes my long layers a bit piecey and gives them movement. I don't spray it on my hair--I spray a few pumps in my hands and then work it through. I think it distributes more evenly this way. I like this way better than Morrocanoil, which is the other serum-y type product that I'd been using lately.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

mhunterjumper on 9/21/2011 3:01:00 PM more reviews by mhunterjumper

Age: 19-24   Skin: Oily, Olive, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Brown    

I got this for free at a hair show for cosmetologists near Seattle. It came with a bunch of goodies by It's a 10, and I have to say this styling serum is my favorite of the bundle. I have wavy, dry hair that is pretty short right now (chin-length) so my hair isn't too poofy yet, but when I put this in my hair while it's still damp it works miracles. No frizzies and my hair becomes smooth and manageable. It smells nice too. I also have horses... and it may sound like a waste to other people, but when I want to repair and smooth out their manes and tails... this is what I use. ;)

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

QuiteMerrie on 9/9/2011 7:47:00 PM more reviews by QuiteMerrie

Age: 18 & Under   Skin: Dry, Fair-Medium, Neutral   Hair: Black, Straight, Fine   Eyes: Black    

This made my hair softer and is by far my favorite It's a 10 product. It's super expensive but I say it's worth it! Bought the 4 fl oz. for $22 and it looks like it'll last me a long time.

I only apply a dime size amount because I don't want to put a lot since it might make my hair look greasy.

I think it's much better than the Miracle Leave-In product (in my opinion). I only say this because I straighten my hair a lot so get this if you style you hair often! You'll love the results!

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*TOP REVIEWER* luloo on 7/28/2011 4:52:00 PM more reviews by luloo

Age: Unknown   Skin: Combination, Fair, Neutral   Hair: Other, Wavy, Medium   Eyes: Other    

This performed only slightly better than the One n Only serum, which is less than half the price. It was less greasy than the One n Only and did make my hair soft, although it is not really appropriate for applying to dry hair due to some greasiness. It will sink in eventually and dissipate, but that takes hours. It took an enormous amount of it to have an effect on my hair, like seriously about 15 pumps or so. My hair is past my shoulders and thick, but it still seemed like a ton of product, and it still didn't eliminate the frizz on top, so after my hair dried, I still had to use Jonathan Silky Dirt on top to tamp down the frizzies. (That product is a bit more pasty than I'd like, but at least it works!) The packaging on this is bad because the pump does not project out enough, so it's hard to get it in your palm and keep it from dripping down the side. It did make my hair dry much faster, however, but that's common with silicone serums. And I should note that I air dry my hair.

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tightkitty on 6/23/2011 4:45:00 PM more reviews by tightkitty

Age: 25-29   Skin: Acne-prone, Tan   Hair: Brunette, Coarse   Eyes: Grey    

I really love this serum. I am biracial and I cant live without serum! I love that this helps with frizzes without making your hair greasy. I love to use an ample amount while damp before blow drying and flat ironing. This gives incredible shine without being greasy. I also love that it's alcohol free but I don't like that it's 25$ as much as I go through serum I cant afford to keep up with that and now I use sallys one n only moroccan oil as a much cheaper alcohol free alternative

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

dancingdp on 4/12/2011 3:03:00 PM more reviews by dancingdp

Age: 56 & Over   Skin: Dry, Fair-Medium   Hair: Blond   Eyes: Brown    

I am a hair stylist and I started using all the it's a 10 product line. I absolutely love all of the products in this line and so do my clients. The shampoo is rich and creamy and sulfate free...which is detrimental for keeping the color from fading among other important properties. The shampoo is especially great for thick or/and frizzy hair. The Mask is like magic! It really smooths the cuticle and works fantastic on dry or damaged hair! The leave in conditioner is amazing also. For those of you that have fine or limp hair and find that other conditioners way your hair down...this product is for you! It works to detangle and keeps the frizzies away. I can't live with out this in my salon.***DONT FORGET to comb all of the products through the hair using a small tooth comb! That is very important!!! Use the leave in cond. Generously as it will never leave your hair feeling greasy. ***MAKE SURE the hair is always damp or wet when applying the leave in and the serum and any styling products, unless the directions say to use on dry hair! It makes a hUgE difference. The serum is like gold!!!! It is better than any other leave in serum you will ever use! it totally transforms the hair into magic...seriously! The shine spay is amazing but...make sure you hold the can above your head and let the spay fall onto the hair and use sparingly. You can also spray a tad on your hands then rub your hands together and disperse it this way.
They just came out with a Keratin leave in, a gel and tranfoming cream but I have not used them yet as they are brand new.


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5 out of 6 people found this review helpful.     Was this review helpful to you? Yes   No

luvbeauty27 on 3/26/2011 9:57:00 AM more reviews by luvbeauty27

Age: 25-29   Skin: Very Oily, Fair-Medium, Cool   Hair: Brown, Curly, Medium   Eyes: Blue    

i have really awfull thin frizzy curly hair and this stuff does wonders, it makes it silky and you can run your fingers threw it without weighing it down

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obssd4s4 on 3/11/2011 12:09:00 PM more reviews by obssd4s4

Age: 25-29   Skin: Acne-prone, Tan, Warm   Hair: Brunette, Wavy, Fine   Eyes: Brown    

Can't live without this stuff. Most serums are too heavy for my hair, but my stylist recommended this after I had a keratin treatment done. She said this would be all the styling products I would need and she was right. This stuff leaves my hair soft, smooth, shiny, and helps protect against heat damage. I also love the fact that this is alcohol free and doesn't leave build-up which allows me to wash my hair every three days. I only use on pump on my lots of fine to medium, wavy hair, that is halfway down my back. Definite must try!

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* raenamercedi on 1/15/2011 6:06:00 AM more reviews by raenamercedi

Age: 30-35   Skin: Combination, Medium, Neutral   Hair: Brown, Wavy, Fine   Eyes: Brown    

I purchased the styling serum after having fallen in love with the shampoo (see review). I honestly believe that It's a 10 products have saved my dry and damaged hair.
I have fine hair that I have found has been weighed down using other serums. I do not have this problem with the It's a 10.
This serum makes my hair shiny and healthy looking. It has a very pleasant scent that does linger for several hours after application.
I like the pump dispenser. Two pumps are all that is needed on my past shoulder length hair. I use this serum when my hair is wet on days that I let it air-dry. I have also used this serum on dry hair following a salon blowout and when I use a straightening iron or large barreled curling iron at home.
I will continue to purchase this serum as well as the shampoo, daily conditioner and mask.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* devmar on 9/7/2010 11:18:00 PM more reviews by devmar

Age: 18 & Under   Skin: Normal, Fair   Hair: Brunette, Wavy, Medium   Eyes: Hazel    

I have long thick/coarse brown hair
I love this stuff!
It really does make my hair smooth and it smells good too!
Does all 10 things it says it does:)!

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rankney on 9/3/2010 9:00:00 PM more reviews by rankney

Age: 30-35   Skin: Acne-prone, Fair   Hair: Blond   Eyes: Hazel    

love this stuff! I have fine hair and it doesn't weigh it down at all. It smells great, makes hair shiney & softens my dry, damaged hair.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No