Wet 'n' Wild • Color Icon Single in Brulee • Eye Shadow

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iamdancer on 5/31/2013 7:41:00 AM more reviews by iamdancer

Age: 19-24   Skin: Combination, Olive, Warm   Hair: Black, Wavy, Medium   Eyes: Brown    

This is one of my most reached-for eyeshadows. I am not in the habit of wearing eyeshadows normally, but whenever I do, I wear this one. I have am a South Asian woman with a fairly tan skintone so I don't like to wear this eyeshadow on my lids as much, but it is absolutely perfect for the browbone as a highlight. I don't like shimmery browbones and have been favoring a matte or near matte browbone look so this is perfect for that. It brightens up that area very well and perks up my general eye look. I even wear this sometimes when I am just sporting eyeliner and mascara. The packaging is very sturdy and compact.
I recommend this eyeshadow. It is a good quality eyeshadow that is a very flattering shade that many people can use. And even if you don't like it, it won't set you back a huge amount because it is so cheap. Go, try it!

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circusriddle on 5/29/2013 7:58:00 PM more reviews by circusriddle

Age: 19-24   Skin: Very Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

This eyeshadow just does not want to work for me. Its your basic skin color that blends away into nothing so it should be the perfect base color. But on my eyes this is a little powdery looking and makes any other color I put on turn muddy. Maybe its the formula or the way I blend out my eyeshadows, but when I switch to my Urban Decay or forgo this completely my eyeshadow looks fine.

So weird because I use the eyeshadow trio in "Silent Treatment" and I don't seem to have problems with those shades, but when it comes to Wet N' Wild's eyeshadow singles I always get muddied looks. I won't be repurchasing any eyeshadow singles from this line, but I may look into another palette from them if they come out with neutral-ish colors.

Its great value, texture, and pigment, so if this works for you then you're really lucky.

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kkay90xo on 4/27/2013 7:11:00 PM more reviews by kkay90xo

Age: 19-24   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Blue    

Perfect hi-light color! I bought this on clearance at CVS. I really didn't think I would use it that much, but once I tried it I loved it! It's way prettier than it looks! I use it all the time now, especially when I already have shimmer on my lids this works great!

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beautypiano on 3/28/2013 2:44:00 PM more reviews by beautypiano

Age: 18 & Under   Skin: Very Dry, Fair-Medium, Warm   Hair: Brunette, Wavy, Coarse   Eyes: Brown    

I think this is very quickly going to become one of my most reached-for eye products! It pretty much matches my skintone, so it's a really quick and easy way to brighten up my eyes and cancel out any redness in the area. It's matte, so it won't draw too much attention if I'm wearing a super-bright lip, for instance. It's kind of a no-brainer product to use--just sweep it all over your eyelid to look a tad more polished and put together! And the very best part: IT DOESN'T CREASE! I'm so excited--it actually, genuinely doesn't slide into a greasy disgusting mess on my uber-oily eyelids halfway through the day! Okay, so I do get some very minimal creasing and fading around hour 9 of the wear. But let me tell you, that's better than any other eyeshadow I've ever tried, period. I will absolutely be buying this again when I run out, and I'll also be snatching up any other Wet 'n' Wild shadows I see from the ColorIcon line! This product has my very highest recommendation!

3 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

southberry31 on 3/17/2013 12:58:00 PM more reviews by southberry31

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brunette   Eyes: Brown    

OMG this is my HG highlighter for my eyes. It is very smooth and pigmented. The one and only complaint which is minor is the packaging. When I 1st purchased This I had trouble opening it and ended up chipping a part of the powder but nothing too major. Other than that I am very pleased with especially the price, normally $1.99 but I got it 50% of clearance so .99 cent. It also has nice coverage if you want to use it to set concealer or use as concealer under they eye( if it fits your shade).its also good to neutralize and redness or cancel or veins. I recommend this.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

TASHAWEBER on 3/7/2013 4:52:00 PM more reviews by TASHAWEBER

Age: 30-35   Skin: Normal, Medium   Hair: Brunette   Eyes: Green    

Fantastic base and good as a subtle browbone/tearduct highligher. I love using this all over the eye, works with lots of different colors in the crease. I've also used it as an under eye concealer. I haven't seen it for awhile at any of the displays (here in Canada). I bought a few backups when I noticed that they were disappearing and not being replaced and I would even order it off a website (which I never do that for makeup). This that good.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

SharonT14 on 2/26/2013 8:48:00 AM more reviews by SharonT14

Age: 25-29   Skin: Combination, Medium, Neutral   Hair: Brown, Straight, Medium   Eyes: Brown    

I depotted mine so I can't comment on the packaging. I use this all the time, I reach for it more than my $$$ MAC collection. No it's not perfect, it is a bit loose/powdery but it is PERFECT for blending, especially right under the brow and into the brow bone. It's just a good staple to have in your make-up collection. And you really can't beat the price as it works better than a lot of high end eyeshadows in similar colors.

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blissful3 on 2/18/2013 4:59:00 PM more reviews by blissful3

Age: 19-24   Skin: Oily, Medium, Warm   Hair: Brunette, Curly, Medium   Eyes: Brown    

I bought this on a total whim when I was at CVS one day because all Wet n Wild products were buy one get one FREE so I was like well why not. I am so glad I bought it! The texture, the color, everything about it just great! My only fault with it would be the packaging...I am not sure if this is the case for all of them but it is so hard for me to open. I always end up chipping my nail polish when I open it. Other than that though, it is just great. Highly recommended!

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Primpology on 2/7/2013 11:32:00 AM more reviews by Primpology

Age: 44-55   Skin: Normal, Fair   Hair: Brunette   Eyes: Other    

This truly is my HG of eyeshadows. It's so incredibly versitile and goes with every other color I own. After using this for a few weeks I bought two more and tossed them in my supply drawer so I wouldn't have to be without. It's awesome for the corner of my eyes and really wakes them up. Blends flawlessly and for the price you truly can't lose.

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patty48 on 2/7/2013 11:00:00 AM more reviews by patty48

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Brunette, Straight, Fine   Eyes: Blue    

Love this colour. Just an all around wake me up colour. Should be a staple in everyone's make up bag. Can't say enough good things about this eyeshadow. Love it and would definitely recommend it.

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

Susan2148A on 2/7/2013 10:00:00 AM more reviews by Susan2148A

Age: 44-55   Skin: Very Oily   Hair: Brown   Eyes: Brown    

This has replaced MAC Brule and Bobbi Brown Bone for me. I have to correct something said by another reviewer -- WNW Brule is not $13 cheaper than Bobbi Brown -- it's $19 cheaper. WNW Brule goes on smooth and creamy -- for me MAC Brule went on almost as well as the WNW and BB Bone went on almost chalky. I wear this as my everyday eye color, along with some liner and mascara. I use this all over my lid up to my brow, my inner eye and below my eye right under the lash line. It lasts all day on me, but I'm applying it on top of MAC Paint Pot in Painterly. It doesn't make my eyes look crepey and doesn't fade or get shiny through the day. It brightens my eye area and tones down some of the blueness in my lids. This, for me, works better than any HE shadow I've used.

8 out of 8 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* One1Cherry on 2/7/2013 8:08:00 AM more reviews by One1Cherry

Age: 36-43   Skin: Combination, Medium, Warm   Hair: Black, Fine   Eyes: Brown    

I believe in the hype of this product. I don't know what it is about this but i love it. Sometimes i use this all over my lid alone, sometimes as a base under other shades. I love the texture and how it looks. For something so insignificant, i don't know what it is but its lovely!

The texture is heavier than normal eyeshadow, its great as a base and seems to keep the oil at bay. For my skintone (yellow based), yellow corrector or shadow brightens my skin. This seems to do the same. The packaging is surprisingly sturdy, plain looking but i'm happy as long as it doesn't break.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

s02155 on 2/3/2013 1:36:00 PM more reviews by s02155

Age: 44-55   Skin: Combination, Fair   Hair: Brown   Eyes: Green    

I'm going to weigh in on this one. Like everyone else I bought it because of the number of positive reviews and its rating. I have found that the cheaper something is, and the less it sux by comparison, the higher a score it gets. I will say that this performs better than Bobby Brown's Bone shadow--but only slightly. But just because it's $13 cheaper doesn't mean it gets a high rating. It is simply not a good product. It looks good in the packaging, for sure. It's main ingredient is talc (think baby powder). A little is completely invisible--start piling it on for color and it will start piling into any fine lines you didn't even know you had. Just because something is cheap does not make it better.

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Daatch on 2/2/2013 3:19:00 PM more reviews by Daatch

Age: 36-43   Skin: Combination, Fair, Cool   Hair: Brunette, Straight, Medium   Eyes: Brown    

Perfect matte nude color

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*TOP REVIEWER* beautyforless on 2/2/2013 1:15:00 PM more reviews by beautyforless

Age: 18 & Under   Skin: Acne-prone, Fair, Cool   Hair: Brunette, Wavy, Medium   Eyes: Brown    

Wet 'n' Wild, know this. If you were a human being, and not an awkwardly named brand, I would marry you.
Welp, now that I've got that out of the way, I'm just about ready to pick up ten of these babies. They're that lovely and oh-so-cheap. It has a very smooth, never chalky texture, goes on so nicely and stays on forever, or close to it. It's another WnW product that has multiple uses...
1. Subtle eyeshadow for those days you don't want to look made up but still want to look nice.
2. Those who are hatin' on liquid concealers, this conceals surprisingly well, especially considering it's a freaking eyeshadow.
3. It sets undereye concealer amazingly well. Just take a teensy amount on a brush and gently tap it under your eyes. I also like to spray my setting spray (I use the ELF one) onto a sponge tip applicator and pply it under my eyes afterwards and I'm crease free for several hours.
4. It's great for covering any veins or discoloration around the eye area.
Simply put, this eyeshadow is a treasure. But the packaging almost ruins it. Be VERY careful opening this, otherwise it will shatter. Still useable, but much messier. I tend to expect this from WnW, they create a product that has me cheering in the aisles of CVS, then make it go to pieces if you look at it hard enough. I suppose this is what keeps this brand so cheap, so I won't complain. I'll just continue loving this brand and will probably hug the CEO if I ever happen to run into them.

12 out of 12 people found this review helpful.     Was this review helpful to you? Yes   No

Lisa527 on 1/24/2013 9:32:00 PM more reviews by Lisa527

Age: 25-29   Skin: Dry, Fair-Medium, Cool   Hair: Black, Straight, Medium   Eyes: Brown    

Great great base color! Applies like a dream, really natural but brightens up your eyelid. Pigmentation is superb. Definitely want to stock up.

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*TOP REVIEWER* timothybcat on 1/24/2013 2:04:00 AM more reviews by timothybcat

Age: 36-43   Skin: Combination, Fair, Cool   Hair: Brown, Straight, Fine   Eyes: Hazel    

A bad highlighter shade can make an entire look fall apart. On the other hand, a great highlighter shade elevates it, like a cherry on top of a sundae. I have hooded eyes, and I need that pale neutral shade to create as much space as possible between my brows and crease. So for me, a great brow bone shade is not optional: it's absolutely essential.


I have a million palettes, and they don't have the best offerings when it comes to highlighter shades. Either they aren't pigmented enough, and I'm going back over and over again to get enough on my brow bone. Or they're too sparkly, or too white, or too something. And often there's only one or two highlighter shades in the entire palette.


So when I saw this little Wet'n'Wild shade, I thought: Perfect! It's the perfectly subtle cream shade, that's just light enough without being chalky. It blends well with all my other shadows, too--Urband Decay, LORAC, theBalm, etc. It doesn't have the silky feel of high-end brands, but it applies beautifully, and doesn't look chalky or powdery. If you haven't heard, Wet'n'Wild's Color Icon eyeshadow line is incredible. It's not just great for drug store: it's great.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

NoirAngelx on 12/20/2012 9:44:00 PM more reviews by NoirAngelx

Age: 19-24   Skin: Combination, Fair, Neutral   Hair: Black, Straight, Fine   Eyes: Brown    

The ONLY eyeshadow I've ever hit pan on (that is saying a lot). The quality is superb, it has such a buttery smooth texture and is very pigmented. I prefer this to MAC Brule eyeshadow. I use this everyday, paired with a matte brown in the crease, and liquid liner in a cat-eye shape, for a classic old school glamour look. Will repurchase forever!

4 out of 4 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* Menolikepolos on 11/30/2012 11:37:00 PM more reviews by Menolikepolos

Age: 25-29   Skin: Combination, Fair, Neutral   Hair: Brunette, Medium   Eyes: Blue    

NW10 (neutral-cool toned, very fair), blue eyes, Color season is True Summer, Baumann Skin Type is OSPW.

I love this color, I use it on top of Urban Decay's primer in Eden almost every day as a neutral base color. Pigmentation is great, not chalky or transparent such as MAC's Vanilla. Great value.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

itza28 on 11/24/2012 11:12:00 PM more reviews by itza28

Age: 19-24   Skin: Normal, Medium   Hair: Brown   Eyes: Other    

Amazing product! Exact dupe for MAC's brule eyeshadow. Great pigmentation, the only problem was that it is a bit chalky, but then again it was only $2 so you can't argue with that.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No