Maybelline • Full 'n' Soft waterproof mascara (vitamin E) • Mascara

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*TOP REVIEWER* nattiekins05 on 5/8/2013 3:14:00 AM more reviews by nattiekins05

Age: 25-29   Skin: Combination, Fair-Medium, Warm   Hair: Blond, Wavy, Medium   Eyes: Green    

First and foremost, this mascara is only seven bucks! And it’s carried in most drugstores nationwide. This gem may not be in a pretty hot pink tube, with girly neon colors, it may not have vibrating brushes or fancy flashing lights, however this mascara is SOLID... and I do not leave the house without a tube in my aersenol (I have 4 tubes total).

Full ‘N Soft Waterproof also does all of the things I want a mascara to do — adding length and separation to my lashes while holding a curl, so that I look wide awake (even when I’m not).

Full ‘N Soft doesn’t flake, smudge or run, I dont get bumps or clumps... just smooth, evenly coated lashes, which means I get control over how my lashes look. This is a must with mascara... you should always be in control and be able to minipulate the product you are working with, this is the beauty of makeup.

Another thing I really like about this mascara is how well it layers. When I want them to look natural, like for the beach, I just apply one or two layers for that feathery, separated look. Or when I’m craving something more dramatic, I’ll do three or four. With this being said, no matter how many layers, how much drama, or where I am and what I am doing- this mascara stays put and looks beautiful all day long.

My results with this mascara are consistently great, which is why I always have a tube of it with me. If you have not tried this, I urge you to do so. This mascara gives the look of a high end product with a drug store price. What more could you ask for?

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Eniemarie0214 on 4/11/2013 11:01:00 PM more reviews by Eniemarie0214

Age: 19-24   Skin: Acne-prone, Fair-Medium   Hair: Brunette   Eyes: Hazel    

Amazing. I just got this today after reading all the glowing reviews and this mascara is amazing. I paid about $7 for it at target and put it on right when I got home. It separates every lash. No clumps!! I didn't know a mascara could really do that. I love it!

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scs2dd on 4/3/2013 2:43:00 PM more reviews by scs2dd

Age: 19-24   Skin: Sensitive, Fair-Medium, Warm   Hair: Red, Straight, Medium   Eyes: Grey    

UPDATE: I've worn it for a few days without a base, not in particularly dry or humid weather, and it's held up just as well.
*Keep in mind that I'm reviewing this while wearing Shiseido Nourishing Mascara Base underneath. All of my mascara reviews are with a base.*
I was impressed with this mascara when I wasn't expecting to be-- I've tried a couple drugstore brands and haven't liked them at all. The main reasons why I'm drawn to this one is the softness and separation it gives. I don't ever go for formulas advertised as volumizing because they have always clumped on me to some degree and I definitely don't need the extra step in the morning of combing through my lashes. This one is the exception: the formula is smooth and nearly impossible to clump, even at three coats, and builds volume nicely while keeping lash ends tapered. I love that it has a traditional bristle brush as they seem to be growing more rare. I'd say dries to a middle-of-the-road black: darker than Lancome but lighter than YSL. My lashes also stay very soft throughout the day. I was kind of excited when I finished applying because I almost appeared to be wearing false lashes, since they're on the sparse side when bare.
However, I wish that it lengthens as well as it separates and volumizes, and that the brush was a bit smaller to make reaching small hairs easier. When I pull the applicator out of the tube, blobs of product collect at the very base of the brush-- it doesn't affect perfomance but it gets the rim a little messy as I use it each day. The pigmentation is nothing to complain about, but move along if you're looking for that elusive, deep-space black (and tell me when you find it!). While the mascara is easy to wash off with warm water, some say that it tends to smudge during wear. I haven't had a problem with this due to my mascara base having a slight waterproofing effect, but the vitamin E is probably what causes it to smudge. I haven't experienced how well it holds up with sweat or heat, but I'll update if you care to check back. I can't say I'll repurchase because Maybelline does test on animals.
Overall, I rate this mascara as equal to or better than some of the high-end ones I've used for years. At $9 a tube, it performs beyond its price.

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nerdwriter on 1/16/2013 2:10:00 PM more reviews by nerdwriter

Age: 25-29   Skin: Acne-prone, Olive   Hair: Brunette, Wavy, Medium   Eyes: Brown    

Like many reviewers, I have also had problem with this so-called 'waterproof' mascara. It helped my naturally dark eyelashes pop even more but I couldn't go to the movies or theme parks without worrying about it smearing down my eyes, giving me raccoon eyes. I also wear contact lenses and, while it did not bother my contacts, my occasionally watery/allergy induced misty eyes proved to be stronger than the formula. If they made it a legit waterproof formula, I would buy this again. In the meantime, I'll just skip it and find myself another one.

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savanna427 on 10/24/2012 9:51:00 PM more reviews by savanna427

Age: 19-24   Skin: Acne-prone, Medium   Hair: Brunette, Coarse   Eyes: Hazel    

I'm so sad. I have sparse, thin, wimpy lashes and have been searching high and low for the perfect mascara. I found it in this one. Hands down the best I've tried yet...so you can imagine how my heart sank when I looked in the mirror an hour after applying only to find the mascara smeared underneath my eyes. IT RUNS SO BAD, PEOPLE. SO. BAD. Isn't it supposed to be waterproof? I do have oily lids but...it's supposed to be waterproof. I even tried not putting any on the bottom lashes and it STILL ran. Guess I just gotta keep hunting. Full 'n Soft lengthened and volumized without clumps, and for dirt cheap. I'm wondering if it's the vitamin E they added? Either way, I'm really disappointed.

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ixchopsticks on 5/16/2012 8:50:00 PM more reviews by ixchopsticks

Age: 19-24   Skin: Normal, Fair-Medium   Hair: Brown, Straight, Fine   Eyes: Brown    

I was looking for a mascara that wouldn't flake on me & wouldn't separate my eyelashes into sections. I asked people which brand they would recommend & looked up the most top rated mascara on MUA. This one fit the description. I tried it & I really liked it a lot. It doesn't harden my eyelashes & doesn't really flake too much. The brush doesn't clump at all & it has soft bristles.

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breakawaysue on 9/28/2011 12:10:00 PM more reviews by breakawaysue

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Green    

I've been using this for many years now, keep going back after I stray and try some new "miracle" mascara once in a while. I use the very black, waterproof version.

PROs:
1. LOVE the thick round, full brush, keeps the lashes separated and not Tammy Fay Baker!
2. Middle of the road price on a DS mascara, still seems a little expensive though the last couple yrs
3. While I do have to put on 3 coats to get the look I want, it layers well.
4. Don't have a problem removing it (it is waterproof after all and they all take a little work) with the Neutrogena or Mary Kay eye-makeup removers. Just hold the cotton ball on the lashes a few seconds to soften it before you start to rub.

CONs:
1. Even waterproof version RUNS under my eyes when I get hot and sweat (outside in summer or dancing in a club)
2. Seems like a tube of it dries out in a couple months (never runs out) fairly quickly and it does not work well at all when getting "old". So I have to repurchase often. That being said, I never like other brands enough to use them long enough to see if they dry out that fast too.

Overall except for the running under my eyes part when I'm hot and sweaty I will certainly buy again.

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BMCVoyager on 9/19/2011 6:12:00 PM more reviews by BMCVoyager

Age: 19-24   Skin: Combination, Fair, Neutral   Hair: Brunette, Wavy, Fine   Eyes: Green    

Mixed review, unfortunately. I love the price, but most importantly I love the way my lashes look, its exactly what I wanted. I love volume that doesn't look too stiff (just like the name says) and this delivers, with a lovely curl hold and definition to boot. BUT after about 5 hours the flaking begins, irritating my contact lenses and giving me unsightly raccoon eyes. Up until about 4.5 hours the look is perfect, but there is nothing long-wearing about this mascara. I can't wear it for my full day, so it is basically useless to me. On the packaging, I do usually need to do some blotting of the wand before I begin because of some clumpiness, but its not too bad, and it doesn't leak or dry out quickly which is great.

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JosephineC on 9/4/2011 3:58:00 PM more reviews by JosephineC

Age: 25-29   Skin: Oily, Fair-Medium   Hair: Brown   Eyes: Hazel    

Love this mascara! I've tried many brands, and this is the best so far with great value. Beats $25 lancome mascaras. Doesn't smudge and lasts in the summer heat.

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shiva007 on 7/20/2011 9:51:00 PM more reviews by shiva007

Age: 25-29   Skin: Sensitive, Fair-Medium   Hair: Black, Kinky, Medium   Eyes: Brown    

This is a fantastic product that makes your lashes look natural, healthy and beautiful. However, the major downside to it is that it runs within the first hour of wear!

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jbwoodward on 5/18/2011 12:01:00 PM more reviews by jbwoodward

Age: 25-29   Skin: Oily, Fair-Medium, Neutral   Hair: Blond, Wavy, Medium   Eyes: Green    

A nice everyday mascara. NOT dramatic. But it does give a natural full look. Love that the brush comes out clean and not clumpy. Typically doesn't smudge, stays on well. Easy to apply several coats and build. Would like if it could be a little more of an intense black as I have very blonde lashes, but overall, it's a dependable mascara - easy to apply, achieves a nice look, and lasts.

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Guiness1 on 5/6/2011 9:43:00 AM more reviews by Guiness1

Age: 30-35   Skin: Combination, Fair-Medium   Hair: Brunette   Eyes: Blue    

Made my lashes long and glossy but it runs.

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curlvaceouscutie on 2/27/2011 12:26:00 AM more reviews by curlvaceouscutie

Age: 18 & Under   Skin: Combination, Medium, Warm   Hair: Brown, Curly, Medium   Eyes: Hazel    

I really liked this mascara, it made my lashes soft and they felt natural yet they were volumized. However, it is SO not waterproof despite the name and I always have smudges:( I will not repurchase, I hope they change the formula because otherwise it is a great everyday basic mascara.

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AMD18134 on 2/9/2011 10:21:00 PM more reviews by AMD18134

Age: 19-24   Skin: Acne-prone, Olive   Hair: Black   Eyes: Brown    

I really hope they don't discontinue this product. This has been my favorite mascara for about a year now. It doesn't clump, stays on all day without smudging or running, and really defines my lashes and holds curls really well. I also like the simple packaging, nothing to fancy and ginormous to complicate things lol... plus the brush is simple yet effective in giving me the definition I need. Plus, its pretty cheap, which can't hurt lol. Totally my HG mascara :)

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LilyKatherine on 1/30/2011 4:00:00 PM more reviews by LilyKatherine

Age: 18 & Under   Skin: Oily, Medium, Neutral   Hair: Black, Straight, Medium   Eyes: Brown    

It's not bad if you want a really natural look. But if you want a dramatic look this mascara is defintely not for you! After the first coat it doesn't even look like you have anything on and the second coat doesn't help either. However, it doesn't clump and separates every lash. But the price is really expensive for a drugstore mascara.

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LondonBabe on 1/24/2011 3:10:00 PM more reviews by LondonBabe

Age: 19-24   Skin: Combination, Fair-Medium, Cool   Hair: Brunette, Straight, Medium   Eyes: Hazel    

I neither loved or hated this product.

This mascara is perfect for an everyday natural lash. Non clumping, and lengthened a little. Enhanced my natural lashes. I found as the formula got older, the better it held a curl.

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freaknpink on 1/14/2011 8:34:00 PM more reviews by freaknpink

Age: 19-24   Skin: Acne-prone, Medium, Warm   Hair: Brunette, Curly, Coarse   Eyes: Hazel    

This is my HG mascara
never fails me and I always come back to it when I stray and venture out to another brand.
Makes my lashes super long, full and is very reasonable priced.

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ACbeauty on 1/2/2011 4:22:00 AM more reviews by ACbeauty

Age: 18 & Under   Skin: Combination, Medium   Hair: Black   Eyes: Brown    

I really wanted to try this product because of all the rave reviews, and I was not disappointed at all.

Pros:
1. Natural-looking
2. Not clumpy
3. Lengthens about 30% and darkens fairly well
4. Totally waterproof
5. Brush separates lashes amazingly

Cons:
1. Doesn't hold the curl very well
2. Doesn't give as much volume or length as other mascaras do

Overall, this is an amazing mascara for a naturally longer or fuller lashes look, but does not give the appearance of falsies, so if you prefer dramatic lashes, I wouldn't recommend this. However, this is great for everyday to just brighten up the eyes for school or work. I hate how many mascaras give that clumpy or spider legs look, but this really does make your lashes look soft and not stiff and crisp. Overall, yes I would repurchase this mascara.

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*TOP REVIEWER* TeHNyboR on 12/26/2010 11:38:00 PM more reviews by TeHNyboR

Age: 19-24   Skin: Combination, Fair, Neutral   Hair: Black, Wavy, Coarse   Eyes: Green    

Absolutely hands down one of my favorite mascaras. I'm a contact lens wearer, and sometimes mascara flakes into my contacts and irritates my eyes. This product doesn't flake at all! It stayed on, but was easy to take off at night, and it thickened my lashes a lot. Didn't really hold a curl that well...so that's my only gripe. But this is hands down my favorite drugstore mascara and I will definitely repurchase!

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*TOP REVIEWER* departureofskies on 12/8/2010 3:53:00 PM more reviews by departureofskies

Age: 19-24   Skin: Acne-prone, Fair, Warm   Hair: Blond, Straight, Fine   Eyes: Blue    

This is a great mascara---it has become my favorite. The name says it all--it makes my lashes thick and gorgeous, but it feels like nothing on my lashes. I tried the non-waterproof version and hated it but the waterproof one is awesome. It gives me a lot of volume, decent length, and holds my curl (my biggest issue). I even got my mom hooked on it.
Note: I normally use extra virgin olive oil to remove my eye makeup and this comes off easily, but I have found that my facial cleanser won't remove this completely on its own.

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