Bobbi Brown • Long Wear Cream Eye Shadow in Cement • Eye Shadow

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*TOP REVIEWER* Shazzer1976 on 7/8/2012 3:27:00 PM more reviews by Shazzer1976

Age: 30-35   Skin: Combination, Fair, Cool   Hair: Brunette, Curly, Medium   Eyes: Blue    

This is a great product. It was used recently on me in a MU demonstration at a BB counter. It is a great base for me for other eye shadows and to wear alone. It is a good match to my skin tone and hides any redness on my eyelids. My eye lids are quite wrinkly and this does not crease. I apply using an EcoTools eye brush. I could use my fingers but, as other reviewers have pointed out, the opening to the container is quite small and it is difficult to get you finger in and scoop out some of the product without getting it under your nails! Really pleased with my purchase!

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*TOP REVIEWER* TacoFlavoredKisses on 3/31/2012 11:42:00 PM more reviews by TacoFlavoredKisses

Age: 30-35   Skin: Very Dry, Fair-Medium, Cool   Hair: Blond, Straight, Medium   Eyes: Blue    

Just like the previous review says- You need to apply these cream e/s's very thin and light, and then build from there if necessary. That way you can avoid creasing. THIS color is a MUST have! I am SO done with MAC Paint Pots. UGHHH, these make MAC Paint Pots seem like complete trash. This color is so pretty, and yet so basic and simple- It is like a Putty/Gray/Beige- Wearing this alone on the eyelid just makes your eyelid look FLAWLESS- I have worn this alone, nothing else, and it just makes me look so much more polished. The shade is not sparkly or shimmery in any way- this is a matte shade. I love, love LOVE these cream e/s's- and like I said, this one is a must-have!

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*TOP REVIEWER* liz91 on 6/10/2011 9:40:00 PM more reviews by liz91

Age: 44-55   Skin: Combination, Fair-Medium, Warm   Hair: Blond, Straight, Fine   Eyes: Hazel    

This is a light taupe (beige/gray) matte cream shadow. I originally gave this 5 lippies, changed it to 2 lippies, now I'm changing it back to 5 lippies. I thought this was creasing on me, but it turns out that you have to put on a light coat for it not to crease. If I do one light coat, wait awhile, then put another light coat over it, it won't crease. I feel like the idea of matte cream shadow is genius. These cream shadows seem to hold the color of whatever powder shadows I apply over them better than a regular primer. There is .12 oz of product in this compared to .17 oz in a MAC paint pot.

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gwynnie on 4/13/2011 12:49:00 PM more reviews by gwynnie

Age: 44-55   Skin: Sensitive, Fair   Hair: Brunette   Eyes: Blue    

Great slightly cool neutral color - not too dark or light. It's my daily wear HG. The formulation is easy to swipe on with a finger yet doesn't really crease like most cream shadows. One jar lasts a while and doesn't dry out. I gave the packaging a 3 because the jar opening is so small that it's hard to dip your finger in without gouging the product with your fingernail (even mine which are clipped short).

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*TOP REVIEWER* Eliz26 on 10/16/2010 1:17:00 PM more reviews by Eliz26

Age: 36-43   Skin: Combination, Fair, Neutral   Hair: Brown, Straight, Fine   Eyes: Hazel    

I bought this color on the recommendation of a BB artist and it is the exact color of my lids, which have some hyperpigmentation (otherwise I am Warm Ivory/LM Blush Ivory. Although it doesn't make my eyes pop like others said it does for them, it makes my eyes look "clean" and is an excellent base for other colors. It may actually become my HG eyelid primer, since the others that work for me go a bit brown/orange, which is annoying. Stays put all day with no creasing, and my lids are slightly oily. I recommend giving it a try for a neutral eye and base.

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*TOP REVIEWER* violetmist on 8/15/2010 1:47:00 PM more reviews by violetmist

Age: 36-43   Skin: Normal, Fair-Medium, Neutral   Hair: Blond, Wavy, Fine   Eyes: Blue    

I like this colour very much but only because it is a good base for the other colours I wear. It will takeon a range from Chanel's taupe grise and heather rose which are neutrals to eyecatchers like Nars' Strada, and Togo and CanCan (both now discontinued), MAC's blacberry, and bring out "their" personalities. On it's own, it doesn't do anything which makes it a workhorse as a backdrop for these other wonderful colours. It anchors them well. BB Steel as an eyeliner works best with all of these. I doubt whether I will purchase it again because as we know in time something better will make an appearance.

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*TOP REVIEWER* sailorj on 8/15/2010 12:07:00 PM more reviews by sailorj

Age: 30-35   Skin: Oily, Fair   Hair: Brown   Eyes: Hazel    

A great matte greige (as other reviewers stated before me) that I can throw on in the morning. I am fair with some discoloration on my eyelids and this covers it in a very natural, polished way, and I only apply with my fingers. I am very oily and while I don't find this stands up as an eyeshadow primer (not that it's supposed to but any shadow I layer over it creases after four or more hours) but this will last on my lids alone crease-free for a good 6 hours which I can't say for all so-called long wear cream eye shadows. A great staple.

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*TOP REVIEWER* skwpt on 7/2/2010 7:13:00 PM more reviews by skwpt

Age: 44-55   Skin: Combination, Fair, Cool   Hair: Blond, Straight, Fine   Eyes: Blue    

Cement is one of my favorite cream eyeshadows (the others are Heather and Slate). Cement is a "greige" matte (but not flat) cream-to-powder shadow that provides subtle contouring and lasts all day without creasing or drying my lids. For a very subtle look, it is lovely on its own, and it looks great on me when paired with BB Grey or Slate in the crease.


Cement is a perfect shade for those days when you don't want to think too hard about a look. It goes with absolutely everything (clothes, blush, and lipstick colors) so no need to worry about selecting complementary colors. Cement is polished and professional but also natural on my fair, cool (NW15) skin with blue-green-grey eyes. I think it would flatter most light to medium skin tones. Cement might look too ashy on darker skin tones.


I love the little glass pot it comes in. I just wish the mouth were a little wider to accommodate more of my fingertip. It gets a bit tricky when the product is getting low not to get any under your nails. I own the BB cream shadow brush, but I hardly ever use it because I prefer to apply cream products with my hands, as the warmth from my skin helps blend the product more seamlessly into my skin, and I can apply in much more sheer layers. I said I would buy again, and I have. I am now on my second pot, and that's a rare thing for me, as I am quite fickle. Cement is appropriate for any social situation. HG.

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lfnjmakeup on 6/26/2010 4:47:00 PM more reviews by lfnjmakeup

Age: 44-55   Skin: Other   Hair: Other   Eyes: Other    

Was so happy to find this at a CCO. I was totally unimpressed with the other colors but this one is the magic primed and dimensional eye without the fuss. I also use it as an eye base blended with other colors. I can count on this one to give long-lasting color and a very sophisticated look.

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*TOP REVIEWER* marthaquest on 6/19/2010 8:02:00 PM more reviews by marthaquest

Age: 44-55   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

On my NC 15/20 skin this is a great matte neutral eyeshadow or base; it's a soft greige that somehow makes greenish blue eyes pop a bit and evens out discolorations around the eyes. Even in hot humid weather it lasts forever. A great base for powder eyeshadow; like other neutral bases it helps colors appear brighter. I tap on the smallest amount with my fingertip; the jar is very heavy, classy and pretty. I have three of these BB cream shadows and have never had any problems with them drying out or changing consistency. They're pricey at $22 but will last forever. As others have said, apply thinly to avoid the dreaded creasing.

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*TOP REVIEWER* coletteJ on 5/11/2010 2:33:00 PM more reviews by coletteJ

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Green    

super fantastic neutral color. I love the cream and the fact that it does not have shimmer. I think this looks great with black eyeliner and a bright lip. I don't think it makes me look "dead" like some others have commented. yes its a cooler shade on tan but not grey or sick looking. It really is long wear, no creasing.

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*TOP REVIEWER* AmyDbaby on 4/23/2010 5:16:00 PM more reviews by AmyDbaby

Age: 36-43   Skin: Acne-prone, Fair-Medium   Hair: Red   Eyes: Brown    

I have mixed feelings on this one. Yeah it's a bit of a strange color. As long as I don't apply too much it really is a beautiful neutral base. Apply too much though and it can look a bit too grey or muddy or something. Cement really is the perfect name for this color! Thankfully no shimmer or glitter in this one.

As with all BB cream shadows it blends beautifully and lasts well.

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*TOP REVIEWER* Joline on 3/24/2010 11:07:00 AM more reviews by Joline

Age: 36-43   Skin: Other   Hair: Red   Eyes: Blue    

I bought this eyeshadow because I was looking for a neutral base color after growing a little bit tired of my usual white, beige and rosé hues. The color in the jar is a beautiful greyish taupe which turns on my eyelids into a very unflattering muddy shade. I stick to my Navajo cream eyeshadow.

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dont on 1/4/2010 11:46:00 AM more reviews by dont

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Brunette, Wavy   Eyes: Hazel    

Two problems. This color just didn't work for me. It had no light/life and it had no warmth either. Second problem, it scaled and flecked. Maybe I just got a defective container but behavior was the pits.

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Kristalove on 11/23/2009 10:40:00 PM more reviews by Kristalove

Age: 19-24   Skin: Combination, Olive, Warm   Hair: Black, Straight, Fine   Eyes: Black    

i was looking for a neutral, matte color to finish a natural look. However, this was not the shade for me.. I am asian toned, NC25. This did melt into my skin, it was definitely neutral and stayed matte but it was a bit too grey for me, making me look "tired" or "dead". anyways, the eyeshadow itself has all the winning characteristics of BB long-wear cream eyeshadows. will be swapping this for Mocha!!

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*TOP REVIEWER* pocky on 6/1/2009 8:23:00 PM more reviews by pocky

Age: 30-35   Skin: Normal, Fair-Medium, Neutral   Hair: Black, Straight, Medium   Eyes: Black    

I'll say one thing for these cream shadows--they do not budge. Unfortunately, that's just about the only good thing about them. I had very high (maybe too high) expectations for Cement give that it's an MUA top pick. Cement does my eyelids no favors. It shows up as a dirty light taupe with lots of grey on my skin (olive-toned NC 25). The color combined with the flat matte finish of Cement made me look dead. I prefer Painterly (MAC Paint Pot) or Recess (Benefit Creaseless Cream Shadow) to brighten up my lids as well as providing a neutral matte canvas for powder sadows. Cement is just hideous on me. Orchid was absolutely gorgeous but sadly Bobbi Brown cream shadows also burn my eyelids something fierce AND are very expensive to boot. At $22 for a 3.5 gram pot, these cream shadows are the most expensive of all the cream shadowsI've tried. I finally exchanged my Orchid and Cement shadows for...*drumroll please*....a Chanel Mystic Eyes quad! Nordstrom is awesome.

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debbieaikens on 4/30/2009 6:49:00 PM more reviews by debbieaikens

Age: 30-35   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

This stuff ROCKS! Bobbi Brown had really outdone themselves w/these shadows, and this one is the best neutral to put down before adding powder..or by itself if you are really fair. It neutralizes my red lids AWESOME :) LOVE it!

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rsmith on 4/13/2009 6:32:00 PM more reviews by rsmith

Age: 56 & Over   Skin: Dry   Hair: Silver   Eyes: Blue    

Over the years, I have bought shadow, cream and powder, that claimed to be crease-proof. Most have creased--some a little, and many a lot! I don't know why I believed the BB crease-proof claim. Maybe the selection of colors and magazine endorsements had something to do with it. I am so glad I took the chance by ordering Cement and Heather. This shadow does not crease at all, even after hours of wear. It even seems to be good for eyelids. I apply it with a small brush. I have two more matte shades picked out if I decide on another splurge. I might even venture into a shimmer shade. Even though it is expensive, it's performance is so good, I feel I could be better off sticking with this one and not be tempted by other shadows.

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clownface on 4/10/2009 10:36:00 AM more reviews by clownface

Age: 36-43   Skin: Combination, Medium   Hair: Black   Eyes: Brown    

Like other reviewers have already pointed out, this color is not exactly one I would've picked out but the MUA recommended it and I love it on. So don't be deceived by its blah looks in the pot, and try it on. It's the perfect neutral color that adds a pick me up to your eyes and brightens the lid so you look awake and put together. Lasting power is excellent, as all of BB's cream shadows. I haven't layered with anything yet, but I could definitely see adding a little shimmer on top of this for a nice neutral look.

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eiluj44 on 3/25/2009 5:34:00 PM more reviews by eiluj44

Age: 30-35   Skin: Combination, Fair   Hair: Blond   Eyes: Blue    

This product really impressed me! I am NOT a cream eye shadow wearer. Ever. The creams that I have tried have sent me running back to my powder shadows with cakey, uneven and/or creased lids. The only reason I even gave this a shot is because I absolutely LOVE BB's gel eye liners. They have a color depth and staying power that can't be beat. The shadows are a similar formula, but a bit less pigmented and more spreadable. This went on very smooth and even and just to test it, I did one eye with a brush and smeared the other on with my finger. They looked the same, both lasted the day and didn't budge! You can also accent them with your favorite powder shadows on top to highlight or in the crease. Cement is probably the most versatile neutral I have ever used. I am cool toned and beige sometimes looks orange on me. Not this one, it was the perfect natural pale taupe. I don't know if I would have picked this shade in the store because when you look at it in the jar it is a bit underwhelming. Just a blah, I-already-have-25-eyeshadows-this-color neutral shade. On your eyes it's just perfect!
I think this is a staple color & product that should be in everyone's makeup bag. I can't wait to try more colors!

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