L'Oreal • Dream Blonde • Hair Color

Where To Buy?

EL2016 on 4/28/2013 4:03:00 PM more reviews by EL2016

Age: 19-24   Skin: Acne-prone, Fair, Warm   Hair: Brown, Straight, Fine   Eyes: Hazel    

This product did pretty much nothing for my hair. I have medium brown hair, and I tried to do an ombre effect. This product barely lightened it and now it looks slightly orange. I bought this in the "glistening magnolia" color. I would not recommend this. For a $15 box color, it should work much better.

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Laudes on 7/30/2011 5:08:00 PM more reviews by Laudes

Age: 36-43   Skin: Sensitive, Fair   Hair: Blond   Eyes: Green    

FIRST, the problems: "...Would I buy this product again?" - Sure, I DEFINITELY would - assuming I could find it! As of this month (July 2011) I can't find L'Oreal Superior Preference Dream Blonde ANYWHERE, & I've used it for about 3 years. (I have an earlier review of it here, I think.)
You can get it from the L'OREAL site, but their source is AMAZON, & AMAZON's boxes of it come from various liquidators of discontinued items ( - BTW, is that something to worry about, quality-wise? If you know, perhaps you'd email me on MUA?).

REVIEW: I have dark blonde/light brown hair, & this haircolor (I use #11, "Glistening Magnolia") gives me a light, gorgeous, ashy blonde. My hair, which is curly, tangled, fine & dry, comes out soft, silky & conditioned. It doesn't give me a PALE ashy blonde, which is what I'd hoped for, but it really is beautiful, and MUCH lighter than my natural hair color. With #11, I'm definitely a BLONDE: no half-way results, & no need to fix the color!
I've found that my hair looks very brassy when it's been dried but weirdly, this lasts just 1 day. I guess the Haircolor Fairy comes during the night, because the next day, I inexplicably wake up with perfectly ashy, light blonde hair.
DREAM BLONDE isn't the quickest, cheapest or simplest haircolor to use, but it's well worth it!

One last thing - I don't know for sure whether L'Oreal has discontinued DREAM BLONDE, but if you decide to try it & you get hooked, like me, good luck! I've found 2 FANTASTIC L'Oreal coloring products over the years (1 FERIA shade that made me the pale ash blonde of my dreams, then another which was nearly as good) and they've ALWAYS discontinued them! If anyone knows a really good brand of color to take light brown hair to light, truly ashy blonde hair, I would love to hear about it, but 'til there's something else, I guess I'll be stocking up from liquidators (& crossing my fingers!).

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Fire00 on 7/29/2011 10:09:00 PM more reviews by Fire00

Age: 56 & Over   Skin: Dry, Fair   Hair: Blond   Eyes: Blue    

I would love to buy this product but can't seem to find it in the stores anymore. I like the way you hair feels and looks after using it. I think it is a great product.

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jassygirl on 5/29/2011 3:50:00 PM more reviews by jassygirl

Age: 19-24   Skin: Other   Hair: Other   Eyes: Brown    

This was my first at home hair colour job and I have to start by saying it was the most stressful thing I have EVER done. I'm writing this review because like many I read every review I could find for suggestions and results, so I'm paying it forward.

I have natural dark brown hair. I have been getting it highlighted at salons for years, but they never go as blonde as I want because I have damaged thin hair and they just wont do it. My roots were starting to grow in and like many cash was short, so I took the plunge!

I used the dream blonde 100 bleach. I started with roots because they are the darkest and the rest is already a nice highlighted blonde. I waited the max around 45 minutes.. i could see it was still orange, but i hear bleach stops working after around 45 minutes. I have to say for me it was applying the product was the hardest. I should have looked up more on how to do that, because without a friend it's hard. My job was very patchy. Some places got to the light orange.. other parts didn't.. so oddly enough where i had brown lowlights they are still brown :S but i actually was glad cause it still looks like i have nice highlights..

ok so now to the orange! I bought natural insticts by clairol in sahara light blonde to try and tone out the orange (i was expecting orange from reviews) - this lightened it a bit, but also darkened a few of my platinum blonde streaks.. still overall blended everything nicely and gave me a pale light orange root

so onto the purple shampoo! i used john freda sheer blonde's purple shampoo (all i could find at shoppers drug mart) and ive used that twice now and definitely see an improvement.. the orange is coming out slowly.. it will be a long process

the one thing that stressed me the most was the WET hair.. i panicked everytime i came out of the shower from taking off the dye.. it looks waaaay worse wet then it does dry.. when i dried i was didnt mind it much

if you have dark hair like me you wont get blonde from dream blonde.. unless you did it 2 times (i didnt have another box and i found it was really harsh on my already damaged hair but im sure 2 times would work)

get a friend to help apply it cause that part sucked for me.. dream blonde WILL strip the colour to orange.. and then lots of toning and purple shampoo should get rid of it

i currently still have orange root hair.. but with sometime i hope to fix that

note i already had highlighted hair.. the bleach took beautifully on my already highlighted hair.. just not the roots!

good luck everyone.. dont panick like me! dry it and you might like it more than the wet version that makes you want to call your hair stylist immediately (oh i did call and they were booked for the day so i decided to dry it and see what i can do with it lol)

also for damage wise.. hair didnt fall out.. after bleaching it did feel like straw on my already highlighted hair, but with several deep conditionings its doing fine and back to a soft feeling.. the clairol natural instincts actually made it super soft

k rant done! would i do it again.. id say no now.. but MAYBE end result is not so bad

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thechick on 5/28/2011 12:37:00 PM more reviews by thechick

Age: 30-35   Skin: Sensitive, Fair   Hair: Blond   Eyes: Blue    

I bought this on sale at my local drug store for 9 bucks the picture was how I wanted my hair to look like a light baby blonde. I will say that it has some nice conditioning treatments but thats it.

I am naturally dark blonde was very light blonde as a teen. My hair turned out yellow not like the picture at all. I had it on for 60 min but it was still really yellow.

I went to my hairstylist and had a toner put on for another 30 bucks. You can still see the yellow : (

If anyone knows of a good box of blonde please pm me.

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punkgurlly on 5/6/2011 8:48:00 PM more reviews by punkgurlly

Age: 30-35   Skin: Normal, Fair-Medium, Cool   Hair: Blond, Straight   Eyes: Green    

I used this in Extra light blonde and my natural color is probably a 6 cool or 7 natural. I was impressed with how it didn't damage my hair and all the goodies that can with it. I just used it for a root touch up since the rest of my hair is fairly light, I bleached it the month prior, the roots got to a nice bright brass goldencolor. I left the color on longer then the suggested time around 45 minutes. I even used Brass Banisher, which helped a lil, but the issue was the dream blonde just didn't lift my natural color that much. I wouldn't buy it again because I am sure I can find another product that will lift my roots. I don't want to waste the money on this product just to have gold roots again. It may have been my fault for not using a product meant for my natural shade, but this isn't a natural color. I am new to the coloring hair at home so I will eventually find something.

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babythequeen on 5/5/2011 10:47:00 AM more reviews by babythequeen

Age: 19-24   Skin: Combination, Fair-Medium, Neutral   Hair: Blond, Straight   Eyes: Blue    

This is not a very good dye. I tried it out by putting a few streaks throughout my hair. It did not even change the hair color whatsoever.. Not even on my roots that are light dirty blonde. It left me with very dry, brittle hair. Luckily I did not do my whole head. I would rather buy professional bleach, then use a toning shampoo to get that beautiful blonde color. Not recommended!

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smuggie on 12/31/2010 9:30:00 PM more reviews by smuggie

Age: 25-29   Skin: Normal, Fair   Hair: Brunette   Eyes: Blue    

Oh, when will I learn? L'Oreal, you shouldn't be making hair colour. Or if you insist, please find a way to not have your blondes turn out so brassy! Even with the level eight ash shade, my 7N virgin hair turned into a brassy, blotchy mess - and I'm no stranger to hair colour. Lightening was minimal, and what did happen was, again, super brassy. Possibly the only way the Dream Blonde line would work is if you're already super, pale blonde, or you go all the way and bleach the heck out of your hair and use this to add colour back. Clairol came to the rescue again.

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pungalina on 10/14/2010 9:48:00 AM more reviews by pungalina

Age: 44-55   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Green    

This was NOT a dream but WAS a NIGHTMARE. I Sent for the guarantee refund only to have my envelope returned unopened marked
REFUSED so apparently L'Oreal does not honor its guarantees . So please save yourself and your hair a big problem and skip this product.

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iluvfob on 10/5/2010 6:17:00 PM more reviews by iluvfob

Age: 19-24   Skin: Combination   Hair: Black   Eyes: Hazel    

this didnt change my hair color atall it turned my roots orange...i cant believe i paid 15 bucks for this crap!

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Allysweetie88 on 9/27/2010 6:04:00 AM more reviews by Allysweetie88

Age: 19-24   Skin: Combination, Medium   Hair: Blond, Straight, Medium   Eyes: Grey    

First off I must say I am very pleased with this product. I had initially sworn off any at home blonde kits due to numerous disapointments & disasters in the past. I was in need of a quick dye job before an event so I took a leap of faith & went for this. I bought the light blonde kit. My hair was already several lighter shades, but more of an ashy/ dirty blonde with different shades allover, (from going from black to light a few months back) I was wanting to go allover blonde with no streaks or highlights, but ofcourse I was concerned it would turn out brassy or yellow. During the saturation process, I was unsure whether I was going to like this because it was beginning to look like it was actually making my hair darker! I left it on for 30 minutes as it said, rinsed, blowdryed and wow! I was impressed! It was a very nice allover blonde,
if I had to descibe the shade I would say a honey golden shade. It has also given my hair a much shinier look which is always a plus. Next time I dye my hair I will definately repurchase this, maybe even try the extra light blonde. I would say this is a great product for those who already have lighter hues in their color, but if you are going from dark to light, I would say you will not be satisfied with the results, but that is with any at home color.

The price : expensive for a drugstore brand but if you end up loving the results as I did, it makes more sense to pay about $15 and do it in the comfort of your own home, rather than go to a salon and pay atleast $40 + to get the same results.

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Dominoangel on 9/19/2010 12:54:00 AM more reviews by Dominoangel

Age: 30-35   Skin: Combination, Fair-Medium, Neutral   Hair: Blond, Straight, Fine   Eyes: Blue    

I want to try this again. Next time hopefully I can find something other than just TWO colors. What is up with that?! I ended up with Glistening Magnolia (extra light blond). It looks okay, but I really wish I could have gotten a darker shade. A darker shade would have given me a better tone change since my color beforehand was rather brassy. This will do until it's time to re-color though. :/

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aikelly on 8/11/2010 7:55:00 PM more reviews by aikelly

Age: 18 & Under   Skin: Normal, Fair-Medium   Hair: Blond, Wavy, Medium   Eyes: Green    

before i dyed my hair with this product, i had bright red roots, and light brunette hair from a previous hair dye disaster... i know that in october, i would dye my hair brunette so if i messed this up, i could just dye it dark early to fix the problem. I bought two boxes, but ended up only using one box. my hair looks great! it definitely lightened up my hair so much, and it took the red out... there is a tiny tiny tiny bit of red that i see, but my friends told me they cant see it. but my hair looks great! and it comes with that shampoo and conditioner that smells so good! i usedd the lightest one, and it didnt make me platinum blonde, which is good, but it made my pretttty blonde! the only thing i dont like is the smell of the dye.. it BURNS! make sure you have windows and doors open..! and after your done, you still have a very faint smell of the dye still on your hair, but no biggie!

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Lonz on 8/7/2010 4:56:00 AM more reviews by Lonz

Age: 30-35   Skin: Dry, Fair, Neutral   Hair: Black, Medium   Eyes: Blue    

I used thisproduct to pre-lighten my hair from dark brown so I could go red. It lightened the darker coloured ends satifactorily, and on my roots I could see that if I actually had used it to go blonde, it would have been a gorgeous baby blonde. Would definitely buy this again if I need my hair lightened.

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xoxomimza on 7/10/2010 11:53:00 PM more reviews by xoxomimza

Age: 19-24   Skin: Combination, Fair-Medium   Hair: Blond, Wavy, Fine   Eyes: Blue    

Ugghh.. boo this haircolor! I tried it twice, mostly because of the pretty package (never a good idea) and because it does have some great reviews on the internet. First of all, for a drugstore brand, 16 dollars seems kinda expensive to me, especially when I can get pretty good results for 3 dollars with colorsilk :) But I wanted a more professional looking blonde, so expensive box I bought.

The first time I had darker reddish brown hair and wanted a medium blonde. I bought the medium ash color, to cancel out the red. The color I started with was very even BTW. I followed the instructions & used the predye moisture creme, waitined the recomended minutes and then applyed as usual. After my time was up I went to the bathroom, looked in the mirror and wanted to cry. The whole lengths of my hair where I applied the pre dye treatment hadn't changed color at ALL! Meanwhile, the upper part of my hair was light blonde. Dammit dammit dammit. I got my money back, no problems from the company.

About a year later I stupidly bought this same product and stupidly applied the pre dye treatment with the same results. MAYBE if you don't use the treatment beforehand, the color will be more even. I KNOW it has to be that friggin creme, because my hair has NEVER dyed SO unevenly and I've used almost every boxed dye there is.

I'd love for this product to work better on my hair, because the idea is great, and it seems logical to put something on your fragile ends before frying them, but it just didn't work. Two times is enough, I won't be buying this again for sure
:(

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cubbiejules on 6/29/2010 7:04:00 PM more reviews by cubbiejules

Age: 19-24   Skin: Combination, Fair-Medium, Warm   Hair: Brunette, Straight, Medium   Eyes: Hazel    

WOW.
I am in LOVE with my results! I used L'Oreal Dream Blonde #100, Baby's Breath Blonde...the bleaching kit (yikes!).

Run down of my hair: Dark brown roots with dull dark blonde/light brown high and low lights. My old hair was getting very blahhh and I hated looking at my roots and I was very tight on cash. I asked my friend, Kaity, who has had her naturally dark blonde hair all colors under the sun, what to use. She told me to forgo the highlighting kits all together and just use a bleaching kit! Also, CHEAP PRICE = CHEAP COLOR! Buy the $15 box!
I did the strand test and after 40 min on my dark roots, 20 min on my strands, the color was okay, my roots were a yellow/blonde color and my strands a bright blonde. Yikes. Yes I was scared! So I began.
I applied the color to all my back roots, concentrating more on some strands, to give a highlighted effect. Then I applied to my top roots. I waited about 20 min before i began to apply to my strands. And again, I applied more color to some parts of my roots, to avoid the all over color effect, and get a more highlighted one. I just used my coloring brush and ran it through my entire head, NOT saturating all of it! I waited a total of 60 minutes from start to finish, and yes my hair did start to turn orange...and I knew it was time to wash!

Results: after applying some more mixture to some of my back roots (after I had initially washed it out), waiting 20 more minutes, finally it was done! My hair is a GORGEOUS blonde! Slightly yellow, but again, the Blue Malva shampoo will help immensely!

UPDATE! Eww. After 2 days my hair is definitely brassy looking! Not fun. I do have some nice blonde streaks in my hair, but as you lift up the rest, some of the streaks are a yellowy/orangey/reddish color. Very odd. I even put on my Blue Malva on for over 30 minutes hoping for some results...it helped a little but not a lot. :/ Might go back and purchase 8A tomorrow (med. ash blonde) and see what happens.
**Bought 8A, Med. Ash Blonde and YAY! Finally the result I wanted! My hair is a gorgeous dark blonde with some brighter highlights and yet still a bit of a red/strawberry blonde tones to it, but then again that's my hair! Good luck to the rest of you in your quest to achieve that blonde!

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snowflower6 on 5/15/2010 11:32:00 PM more reviews by snowflower6

Age: 44-55   Skin: Combination, Fair   Hair: Blond   Eyes: Green    

I was using Dream Blonde in Light Ash Blonde for quite awhile, and I was very pleased with the results. It always gave me a very pretty cool light blonde colour with no yellow tones and no "grayness" either. Because this colour is on the pricey side, I decided to go a bit cheaper the next time around and try LOreals new excellence Pro-keratine hair colour in Light ash Blonde. Well, My hair turned gray! it wasn't a bad ugly gray but it was gray . Even my stylist noticed and asked what I had done to my hair. He really liked my usual Dream blonde shade and said this new shade was aging.. It's been two weeks now of daily washing and my hair still is darker than it should be and still has unwanted grey tones. Yes I know "Ash" implies cool gray tones but this is the first time I literally got gray hair! Yuck. I won't be using that brand again. SO it will be back to Dream Blonde again that never looks gray and gives me consistant, attractive results.

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daiomi7 on 4/11/2010 10:17:00 PM more reviews by daiomi7

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Blond   Eyes: Hazel    

Purchased the newly packaged Superior Preference Dream Blonde in 9 Light Blonde. I had my hair done professionally for the past 2.5 years, base color and 2 tones of highlights (one darker and one very pale blond). My hair grows very fast, it's dark brown with lots of red undertones (I was a dark reddish strawberry blond when I was a kid). I was told by many stylists that it reacts to color a lot like the hair of latin girls (not the pitch black hair ones). With all the salon visits, steaks and so on, my hair was pretty dry and was always a different color, sometimes more reddish, sometimes more ashy, sometimes more yellow, etc. I therefore decided that I can get one of those colors at home for cheaper. The result is ok, not wow or terrible. The roots came out kinda golden, slightly darker and a bit more copper than the 8G Medium Golden Blonde picture on the box. I am currently debating if I should go buy the new l'oreal Brass Banisher product or I will simply use the 10 Lightest Blonde next time. Furthermore, the effect on my highlight was good, it just refreshed the color. My ashy blond ones didn't turn orange or purple, phew :). I strongly suggest that you use it as directed (25 minutes on roots and 5 minutes overall) if you already have color on your hair. Also, if you find that the color tends to strip, do not shampoo right after you color your hair, leather the product, use the conditioner and rinse. Furthermore, for medium to long hair, wait 2-3 days before you was your hair again. This will make the color adhere better and therefore last longer. I used to use Feria 3 years ago and when I doing this regimen when I would color, the results were more lasting and way nicer.

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roxursoxoff on 3/27/2010 10:18:00 AM more reviews by roxursoxoff

Age: 25-29   Skin: Normal, Fair, Warm   Hair: Blond, Curly, Medium   Eyes: Brown    

I really like this hair coloring kit. I dye my hair pretty frequently, I go to the salon and also use alot of home coloring so I have definitely tried everything I can find and have had good and bad experiences. Everytime I've used this product Ive already had lighter hair and have used it to do my roots and lighten more and it really doesn't make my hair brassy like alot of other products and usually you cant even tell where my roots were compared to the rest of my hair, it even lightened my low lights I had to the same color blonde (I put the dye on those parts first). And far as lift, wow, it got my hair lighter than when I use Quick Blue bleach and level 40 developer. It also doesn't seem as harsh as many of the other store bought lighting products. I also love! the shampoo/conditioner and shine creme it comes with!! The only con I have with this, is that compared to other store bought dyes it is more expensive $11-$15 and I cant find it anywhere expect Kmart and Walgreens, and walgreens usually has just the one shade

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aniou on 2/5/2010 11:16:00 PM more reviews by aniou

Age: 25-29   Skin: Acne-prone, Fair   Hair: Blond   Eyes: Hazel    

Hi! I've been blonde since I was born!
I always like to go lighter or a bit darker,but always blonde.
I love Dream Blonde! It doesn't make my hair yellow or orange but nice ashy blonde.
I have a good advice for you girls -
you HAVE TO keep in mind,that the results on the box are always given based on NATURAL hair color!
So If you have had colored your hair before results may vary,and If it turns out bad...it's not that it's a bad product.
It's hard to be blonde,very hard maintenance color.
And it's better to see a pro If you've had your hair treated numerous times.

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