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76% would repurchase
Package Quality: 3.7
Not tested on animals
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on 7/11/2015 1:13:00 PM
More reviews by MUAsAlbino
Skin: Very Oily, Fair, Neutral
Hair: Blond, Wavy, Fine
I bought this at full price years ago, expecting miracles since it was a $40+ hair mask. The ingredients didn't stand out as anything wonderful, but the hype behind It's A 10 drew me in. I was so disappointed with this product. Once again I am reminded that high end conditioners are not any better than the drugstore priced range. My hair was really brittle back in 2011 due to all the changes going on in my life on top of frying the living hell out of my hair with a boxed dye (never again). This conditioner did not restore my hair in any way. Neutrogena Triple Moisture Mask actually offered way more slip and conditioning than this did, at 1/5 the price. I will never repurchase. I bought the leave in version for several years and that doesn't impress me either now. It's A 10 is WAY over-hyped.
1 out of 1 people found this review helpful.
on 6/2/2015 8:02:00 PM
More reviews by windsurfer
Age: 56 & Over
Skin: Dry, Other, Not Sure
Hair: Blond, Other, Other
LOVE LOVE THIS............I have tried everything for my highlighted, dry, damaged hair......I use this as a mask, per instructions, but after rinsing I put a little of this on my ends and run my fingers through with the mask on.........just calms everything down. I am going to try the leave-in and compare.
on 2/4/2015 6:53:00 PM
More reviews by something92582501
Skin: Dry, Fair, Cool
Hair: Brown, Wavy, Other
My hair is extremely dry and hard to moisturize (virgin, low porosity as it turns out), and this mask was not conditioning enough for me. It feels like a nice enough hair treatment though. I tried all kinds of hair treatments, my current favorites are the L'Oréal EverCrème Deep Nourishing Mask and the simple (and super cheap!) Dove Damage Solutions Intensive Repair Conditioner, give them a try if this one doesn't work! <3
on 10/22/2014 11:01:00 PM
More reviews by beverlywho
Skin: Acne-prone, Fair-Medium, Warm
Hair: Black, Wavy, Medium
I've only been using this product for about two weeks, but I am head over heels. I've used It's a 10's beloved leave-in treatment for a while to mediocre results, but this stuff really delivers. I leave it in after I shampoo for however long it takes me to take care of my other shower tasks and rinse it out. I follow with the leave-in treatment before blow drying, and the next morning (I prefer showering at night), my hair looks fantastic. It is SO much shinier, healthier, and more manageable than it was before this product. My frizz is tamed but my hair is not at all flat or weighed down. This mask is definitely worth the investment; the tub is pretty large and a small amount goes a long way, so even if I use it every time I wash my hair (which is every other day), I expect it to last a while. Love this stuff!
on 8/2/2014 4:08:00 PM
More reviews by Helga92
Skin: Oily, Fair, Not Sure
Hair: Brown, Other, Other
I saw this at Walmart and this was the last one on the shelf. Previously I had tried the leave-in conditioner and enjoyed that. Since this was the last one I decided to buy this and I'm so glad I did because I love it so much! This makes my hair smooth and soft and adds some shine to my hair that can look a bit dull some times. I use this about once a week and I just love the way my hair looks after I've used this. I will definitely buy this again. The only con is that it is a bit expensive but I don't need to use a lot.
on 6/5/2014 6:08:00 PM
More reviews by aliciamarie61592
Skin: Combination, Fair, Not Sure
Hair: Blond, Other, Medium
This is the 3rd product I've tried from the It's a 10 line. I never say a product is perfect, except for now. I swear by this stuff! My hair is damaged from the last time it was bleached and I've never had a product like this that works so well. I leave this in for 10 minutes then rinse it out with cold water. This stuff doesn't weigh my hair down and smells great. I bought it on sale for $16 at target and it's well worth the price.
on 6/4/2014 7:25:00 PM
More reviews by pinksexyhair
Skin: Combination, Fair-Medium, Not Sure
Hair: Brunette, Straight, Fine
A week ago today, I decided to get a full foil (blonde hi-lights.) My hair was originally dark brunette so it took a lot to lift the color. The stylist left the bleach on too long to achieve the blonde and FRIED my hair. The color looked like crap and I ended up having to dye my hair back dark brunette with a semi-permanent dye 2 days later. My hair was damaged to the max! I lost a lot of hair and my hair felt like rubber when it was wet. A week later, my hair is still pretty dry and icky, but I have seen HUGE improvement and it's all because of this mask (and the It's a 10 moisture sulfate free shampoo.) This mask has helped revive my hair and helped minimize the breakage. I am so glad I chose this mask to help repair my hair back to health. I got immediate results and couldn't be happier!! :) Love this product!!!!
2 out of 2 people found this review helpful.
on 5/27/2014 6:24:00 PM
More reviews by VioletBick
Skin: Dry, Fair-Medium, Neutral
Hair: Other, Other, Other
It's a 10 is a quality product and I recently got lazy with using quality products,diet & also hormonal so my normally silky long blonde highlighted hair turned into in a noticeable tangled mess of straw and frizz. I was freaking! Ran out to get this and I am telling u - it's a miracle. I got my silky shiny soft hair back in one use. Heavy duty yet washes out easily and doesn't leave any residue. This stuff also detangled extremely well. Had to pay thru the nose but I can vouch this works. I love the fact the benefits are bullet pointed on the package - I didn't have to study the packaging for an hour to figure out what it does. Well worth the price and just bought my second jar today so I believe it. Only cons is that it seems like it could be put in a tube and wish it was cheaper. Overall Great stuff.
on 4/23/2014 9:49:00 AM
More reviews by mschanz
All I can say is it is a ten. I can't really complain about the price since I get it half off at my moms salon but considering all the things you dont have to buy because of this product. I imagine it somehow evens out. And for blondes out there they make one specifically for us that tones and removes brass too! I use this religiously.
on 3/17/2014 2:07:00 PM
More reviews by beautyjunkie93
Skin: Oily, Fair-Medium, Cool
Hair: Brunette, Curly, Medium
Love this hair mask!! Makes my hair feel freshly cut and makes it so shiny and manageable. It's pretty pricey if you buy it at Ulta or Target but totally worth it. It's also available at CosmoProf so you can get it cheaper if you can shop there.
Popular Hair Treatments
It's a 10 8-ounce Miracle Hair Mask (Its a 10 Hair Mask 8.5oz (Pack of 1))
It's a 10 Miracle Hair Mask - 8 oz.
It's a 10 Ten - Miracle Hair Mask - 8.0 oz
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