Giovanni • Root 66 Max Volume Shampoo • Shampoo

Where To Buy?

dauncey07 on 4/16/2013 11:53:00 AM more reviews by dauncey07

Age: 25-29   Skin: Oily, Fair-Medium   Hair: Brunette   Eyes: Brown    

I pair this shampoo with the Tea Tree Conditioner and I will NEVER switch to any other brand. I have super fine, limp, oily hair (with other brands, I would have to wash my hair daily) With this - I can go every other day, and on the second day I still have body and shine! I also find this at Winners (in Canada) 1000ML for $15! Can't go wrong with that! Though, I am finding it more and more difficult to find (I guess the word is slowly spreading that this stuff is amazing!)

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Shigeru on 11/11/2012 3:19:00 PM more reviews by Shigeru

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brown, Wavy, Fine   Eyes: Green    

This shampoo simply does not work. It doesn't provide enough volume/thickening, and I have short hair (guy). It has a decent enough scent, though too fruity for my preferences. The bottle's opening is massive, so you end up using a lot, especially if you squeeze the bottle when pouring it out. Pass on this. I got it at a slight sale (dollar off) at Whole Foods, but honestly, you're better off with something like L'Oreal that might be drying, but provides better results.

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gracep on 10/23/2012 9:12:00 AM more reviews by gracep

Age: 25-29   Skin: Combination, Fair-Medium   Hair: Brown, Wavy, Fine   Eyes: Blue    

I used this shampoo last night with the matching conditioner. It was affordable, left my hair feeling clean, and smelled really nice--but it also left my hair looking flat and greasy, and that's not the worst of it. It took literally half an hour to get the knots out of my hair after using this. I know that it was that long because at the time I was chatting to one of my friends online and the things in the conversation I said related to it were all time stamped. I've had similar problems with other silicone-free shampoos, but this really took the problem to an intolerable new low.

I'm giving this two starts because it cleans the hair, smells good, and is cruelty free. It doesn't volumise, though, and if you have find, wavy hair like mine, you're probably going to end up with ripped out, tangly hair that just makes you angry like I am now! I don't recommend this, but if your hair is thick and straight, you might hvae some success.

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kaycee66 on 7/16/2012 3:55:00 PM more reviews by kaycee66

Age: 30-35   Skin: Sensitive, Fair   Hair: Black   Eyes: Brown    

I live in Toronto, and I've been using this shampoo since Spring. I find that it is quite dry here, and now with Summer activities, I wash my hair more often.

The reason I bought this shampoo is because

- I've read great reviews
- I've used their conditioner in the past and it did wonders in softening...but this was on the West Coast so my hair may have reacted differently
- It uses organic ingredients

This shampoo smells great, and does a decent enough job in volumizing, but I've tried other products I've been more satisfied with in terms of volumizing and overall nourishing.

Perhaps my hair and scalp are more on the dry side, and therefore react differently to the ingredients. If this is your situation, I would not recommend this shampoo.

I personally would not buy again, but that is not to say I don't support the brand nor that I may not try a hydrating shampoo.

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*TOP REVIEWER* TiffanieJean on 4/8/2012 3:24:00 PM more reviews by TiffanieJean

Age: 19-24   Skin: Sensitive, Fair, Cool   Hair: Red, Wavy, Fine   Eyes: Grey    

I LOVE Giovanni's Root 66 Shampoo and Conditioner. Especially for the price! I bought them for under $5 each.


I have been using this shampoo for a couple months now and it is by far the best SLS free product I have tried. In addition to being Sulfate free it also has NO phthalates, artificial fragrance, dyes or parabens and is 100% organic. I have fine hair (1c/2a;F;ii) that is easily weighed down and become flat and limp... Of all the shampoos (of any kind) I have tried this one is at the top of the list. I get a lot of volume and bounce and my hair is squeaky clean! It doesn't strip your hair of moisture, but it's still strong enough (with 2 washes) to remove oil hair masks. One reason Root 66 works for volume is because it contains horsetail extract (Equisetum Arvense), a herb rich in nutrients and silica which will help keep your hair strong and thick. Protein (Glycine Soja), Panthenol, Aloe Vera, Tocopherol (Vitamin E) and a ton of real fruit extracts (Vitamin B,C,E) are also mixed in.


The real fruit extracts are what give this shampoo a fruity smell. It's pleasant and not overpowering, but isn't necessarily my favorite. The smell is minimal to non existent after your hair is dry. It certainly doesn't linger. The only problem I have with this shampoo is the consistency. It's on the watery side and can be a bit of a pain to pour out because of the design of the lid...

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Opuszek1 on 8/28/2011 6:53:00 AM more reviews by Opuszek1

Age: 25-29   Skin: Acne-prone, Fair, Warm   Hair: Brunette, Curly, Medium   Eyes: Green    

This is my HG sulfate and silicone free shampoo. I have been using sulfate free shampoos for last 2 years and I have tried at least 10 different ones but this one is the best hands down. It foams almost as well as shampoos with SLS and it cleans very well without drying. It adds a little bit of volume and makes my hair soft and manageable. It rinses out clean and does not leave the typical natural shampoo residue. It smells really pleasant, kind of fruity, but the smells doesn't linger for too long.
I have been using the 1 l version with a pomp and it was very easy to use.
If you have been let down by other natural shampoos give this one a go as it is well worth it.

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

Asfura on 6/16/2011 11:53:00 PM more reviews by Asfura

Age: 30-35   Skin: Acne-prone, Fair   Hair: Brunette   Eyes: Brown    

I love this shampoo! In light fruity shampoo, it's great and good foaming washes hair. I have long, thin hair without volume. This shampoo makes hair thicker and shinier. Giovanni is the best organic hair products I have tried to date.
I use a shampoo with conditioner from the same series, and my hair is beautiful every day.
In the shampoo one drawback - it's too thin and quickly poured into the palm, but I had grown accustomed to using it more carefully.
And another advantage of shampoo - the low price of $ 4.95 to www.iherb.com. You can get a discount of $ 5 for first purchase by the code WUC013.

3 out of 3 people found this review helpful.     Was this review helpful to you? Yes   No

lusciouspreciousluv on 4/24/2011 7:47:00 PM more reviews by lusciouspreciousluv

Age: 25-29   Skin: Oily, Fair, Neutral   Hair: Brunette, Straight, Medium   Eyes: Other    

Meh...this shampoo didn't impress me. For volumizing, it seemed like it didn't do much. It seemed to clean decent. The smell isn't great. It didn't leave my hair as shiny as I expected it to. I likely won't repurchase.

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*TOP REVIEWER* LilacShine9 on 1/11/2010 10:39:00 PM more reviews by LilacShine9

Age: 25-29   Skin: Sensitive, Fair, Warm   Hair: Brunette, Straight, Medium   Eyes: Blue    

This is one of the best shampoos Ive used. It lathers well for being organic & sulfate free, is gentle, non-drying, smells pleasant, gives shine, & adds a little extra volume to hair. Ive already repurchased a few times. Its good & is now available at Walmart!

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*TOP REVIEWER* pupster on 12/14/2009 12:16:00 PM more reviews by pupster

Age: 44-55   Skin: Dry, Fair-Medium   Hair: Brown   Eyes: Blue    

I thought this might be a good shampoo for fine hair, but it honestly does nothing as far as cleansing goes. Does not volumize and left my hair flat and greasy looking. I am really beginning to think they put chemicals in stuff for a reason:(

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blondebunne on 11/10/2009 2:00:00 PM more reviews by blondebunne

Age: 25-29   Skin: Combination, Fair-Medium, Cool   Hair: Blond, Straight, Fine   Eyes: Blue    

LOVE Giovanni products. My hair dresser actually introduced me to them. I strayed for a while and tried Organix, which, smells amazing but I finally realized it was drying/stripping my hair terribly! I have baby fine, thin hair and I love what Root Max does for my hair; gives it volume without drying it out at all!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

*TOP REVIEWER* RtiQlitQT on 11/9/2009 8:17:00 PM more reviews by RtiQlitQT

Age: 44-55   Skin: Combination   Hair: Blond   Eyes: Other    

I'm on the hunt for a truly sulfate-free shampoo (which I also use as a facial cleanser and a cosmetic applicator and brush cleaner). I found a HG in Naked Naturals shampoo, but Walgreens has discontinued it. Although it is still available at Rite Aid, I am concerned that they may soon discontinue it as well. So, I figured I'd better try to find a replacement.


I'd read some recommendations on the hair care board for Giovanni shampoos, so I thought I would try one, even though they are not truly sulfate-free. I tried this one, and it contains C12-14 Olefin Sulfonate (coconut derived).


While this does have good lather with minimal hair loss, it is still too drying for me. I don't mind the mild fruity scent, and this scent does not linger. However, I don't care for the packaging (tall, thin, rectangular wedge bottle with flip open top). The combination of the shampoo's thin consistency and this packaging makes it easy to squeeze out way too much, thus being very wasteful. Currently, this runs around $8 for 8.5 ounces, at Wal-mart. This is less than $1 per ounce, which is very reasonable. I just wish it worked for me, especially because it is readily available at many different retailers.


The 'deal-breaker' for me is that it is not sulfate-free and is drying. I will not repurchase, and the hunt goes on for a replacement for the truly sulfate-free Naked Naturals line of shampoos, my favorite being the Awapuhi and Lavender.

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laydyjane on 6/9/2009 4:01:00 PM more reviews by laydyjane

Age: 36-43   Skin: Combination, Fair   Hair: Brown   Eyes: Brown    

I love this shampoo for my thin hair. I searched high and low for a product that would thicken my hair without chemicals and I found it! I've been using it for about a year now and if shampoo with something else, my hair is flat. Root 66 (along with the Root 66 volumizing spray) does amazing things for my hair. I love this product!

1 out of 1 people found this review helpful.     Was this review helpful to you? Yes   No

swingsettheory on 4/27/2009 12:56:00 PM more reviews by swingsettheory

Age: 19-24   Skin: Dry, Fair-Medium   Hair: Brunette   Eyes: Brown    

this shampoo smells like crayons.

just a heads up if you were the weird kid who ate paste & crayons in school. anyway, I loved Giovanni Golden Wheat (which seems to be dc'd or phased out near me; it's been removed from shelves & replaced with Root 66), so I thought I'd like this. Wrong. During the shower, it sticks my hair together in a weird clumpy mess - the same thing happened with Burt's Bees sulfate-free soy volumizing shampoo, and none other, BTW. And honestly, I cannot stand the scent of crayons. (Never been a fan. I ate paste.) Golden Wheat was too stripping for everyday, but really nice and volumizing and *clean* feeling weekly for my oily scalp/dry ends (I apply conditioner of choice to ends before shampoo, as is oft-recommended to keep from weighing down oily hair). Root 66 does leave my hair pretty volumized afterwards, but it's insane in the shower with the weird Medusan tanglepile effect. Plus I smell like microwaved crayons.

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*TOP REVIEWER* lchoe on 4/19/2009 11:20:00 PM more reviews by lchoe

Age: 36-43   Skin: Combination, Fair-Medium   Hair: Black, Straight, Fine   Eyes: Brown    

Lately, I feel I need some more "oomph" and volume to my hair so I tried this shampoo along with others as I am trying to find my best volumizing shampoo. After reading the MUA reviews, I tried: L'Oreal EverPure Volume, Giovanni Route 66 (I loved that it was sulfate free and had minimal ingredients), and Nexxus Diametress Shampoo (great reviews).

1st test: L'oreal - I am impressed with the volume, shine and swing that lasted 2 days (although I also used John Frieda's Luxurious Volume Root Lift and Hair Spray with this and with all the other following shampoos for this "volume" experiment). The packaging and lather is excellent and the scent is so-so, not great but it doesn't linger.


2nd: Giovanni Route 66 had great clean lather with minimal hair coming out during the shampoo however the scent reminded me of cherry cough medicine (yuk). There was a bit of volume however not as much as L'oreal so the 2nd day was "clean" although more flat. The packaging is great (narrow bottle w/ flip top).


3rd: Nexus Diametress - I had high hopes for this based on the reviews. The ingredients seemed old fashioned (too much SLS) however the lather was great although a lot of hair came out during the shampoo (uh oh). My hair did seem thicker. However after styling and drying, my hair did not lie well. I have long, stick straight Korean silky hair that is 5" past my shoulders. L'oreal left my hair full and silky. Nexus left my hair a bit more "piece-y" - which isn't so attractive for long straight hair and the 2nd day, my hair felt more dirty compared to L'Oreal and the Giovanni shampoos. Perhaps the Nexus is better for wavy, curly hair?


So the winner is the L'oreal EverPure Volume Shampoo. My hair is full, shiny, has body and swing that actually lasts for 2 days. And that has definitely put a little more pep in my step :-). **Update 6/09 - I felt this shampoo is a bit harsh on my hair so I have switched to Wella System Professional Volume.

I have fine (but lots of it) long (5" past shoulders), black, stick straight, Korean hair. Slightly oily scalp with dry ends. I also use: Frederic Fekkai More Shampoo, Kerastase Bain Miroir 1 & 2 Shampoos (my previous 2nd rinse staples), Kerastase masques (MasquIntense, Chroma Reflect, Soleil UV Defense), Joico (K-Pak deep conditioners), Redken (Extreme Conditioner, All Soft).

2 out of 2 people found this review helpful.     Was this review helpful to you? Yes   No

Katharine40 on 2/24/2009 4:02:00 PM more reviews by Katharine40

Age: 36-43   Skin: Normal, Fair   Hair: Blond   Eyes: Blue    

I've only been using this product for a couple of weeks -- I don't know about you, but I've often had the experience of a new hair care product working great for 2 weeks, then going blah on me. Anyway, so far I like it a lot. Most volumizing shampoos I've had are quite drying. This one I've found to be only slightly so, and it probably wouldn't be as bad if I didn't have damaged ends from highlighting. Root 66 gives me noticeable volume, but it doesn't perform miracles -- though I haven't found any other shampoo that does! Another important point for me is that Giovanni does not test on animals, so this is an all-around winner for me.

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*TOP REVIEWER* hp11989 on 10/16/2008 6:59:00 PM more reviews by hp11989

Age: 44-55   Skin: Dry, Fair, Cool   Hair: Brown, Straight, Fine   Eyes: Hazel    

Overall rating: Dang, this stuff is an HG for me! First time I have ever used a volumizing product that actually does what it promises. It sort of "roughs up" my hair shaft slightly so my hair appears thicker. Also love that it's SLS free, which was the main reason I sought it out.
Where did I buy this: Rite-Aid.
Price: About $7.99 for a medium-large bottle (sorry, I don't usually pay attention to ounces in bottles of stuff, but if I had to guess, I'd say it contains 8 to 10 oz. of product).
Packaging: Love the slender rectangular bottle with a firmly clicking snap-cap top. The angular bottle is easier to grab with soapy hands.
Would I buy again: You betcha.

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*TOP REVIEWER* Justina17 on 9/26/2008 10:41:00 PM more reviews by Justina17

Age: 30-35   Skin: Combination   Hair: Brunette   Eyes: Hazel    

I really, really wanted to love this shampoo. I used the TTT shampoo and loved it. This one smells so yummy and makes a rich lather to but....but I found I was shedding to much (I can see scalp a lot clearer) and it was giving me dandruff (something I never suffered from).

Too bad

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akemikatze on 7/13/2008 2:58:00 PM more reviews by akemikatze

Age: 25-29   Skin: Sensitive, Fair   Hair: Red   Eyes: Hazel    

I really like this shampoo and conditioner for summer! In the past I found a lot of the Giovanni shampoos to be drying, but this one isn't. It gives me noticeable volume, even though I rub the conditioner directly into my scalp. I have an extremely sensitive scalp and haven't gotten any irritation from this either. I noticed that the ingredients listed on my bottle are different than the ones below, and dimethicone has been included:

Aqua with *mango, *kiwi fruit extract, *papaya fruit extract, *plumeria, *aloe vera, *horsetail, awapuhi, *soybean protein, C12-14 polyquaternium 7, dimethicone, polysorbate 20, PEG-8 caprylic/capric glycerides, panthenol (pro-vitamin B5), tocopherol (vitamin E), phenoxyethanol, fragrance with essential oils.

*certified organic by Guaranteed Certification Services

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*TOP REVIEWER* jamiemp on 6/27/2008 7:51:00 PM more reviews by jamiemp

Age: 25-29   Skin: Combination, Fair   Hair: Brunette   Eyes: Other    

Very nice shampoo. It smells really good, has a ton of great, healthy, non-chemical ingredients, and it makes my hair feel light and fluffy. When was the last time a volumizing shampoo didnh't dry out your hair? For me, it was NEVER before this one. I also love the rectangular bottles.

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