This is my HG bronzer... I have the Pro Bronze shade. It's as smooth as silk & is not sparkly, shimmery, or glittery; just imparts a natural GLOW--AMAZING! This is near 'dead-on' in shade to Hoola by Benefit, but it has an illumination & isn't as matte or chalky as Hoola. What an awesome price ($10) for a product that is so finely milled & of such high quality making this powder feel creamy to the touch!