Bought this at Sephora in color #30. SA picked out #30 for me by testing some on my neck, gave me a generous sample but I also bought a bottle of it since they only had one of #30 left in stock. I'm a blue eyed, reddish/brown, oily-skinned 45 year old that generally wears NW20 in MAC/Champagne in Prescriptives. So far I am liking MUFE, it matches my skin tone very well and while it doesn't stay completely matte all day long (which nothing does) it does stay on nicely until the early evening hours (and I start my day at 5:30 a.m.). I top it off with MUFE loose powder in #14 and get a nice fresh canvas to apply blush (NARS Gina) to. Overall I'm pleased with this foundation, love the squeeze bottle too! Not sure how it will do when summer comes around in Oklahoma with high humidity and temps but for fall & winter this will do very nicely. Will definitely repurchase.