I've had this eyeshadow for a few months now and can honestly say that I LOVE it! It's very very soft, nicely pigmented and a little bit shimmery without being frosty. It does look like a boring basic white in the pan, but it wears different. On it looks like a pale white to light yellow gold almost. It's very beautiful!
I bought it because it reminds me of MAC's Vanilla pigment, except 'softer' in texture if that makes sense. It feels to me like it's very finely milled. It's hard to explain, you just have to swatch it to see what I mean! Ido like that it is very easy to blend, can be sheered out or piled on and lasts all day. I so use TFSI and I'm not sure if it has anything to do with it's staying power, but I've honestly never had a problem with any eyeshadows since using TFSI.
It does come in a cute little velvet pouch and has a plastic insert and sponge tip applicator. I can't comment on the quality of the applicator because I throw them out. I'm pretty happy with using my brushes, but it looked just like any other sponge tip applicator TBH.
Overall I love this eyeshadow very much and can see myself buying a new one when this one is gone. Despite it being pricey, I think it's totally worth it. Here are a couple of pics in the pan when I first bought it.