kind of scary in the pot, actually - it's almost a pure bubblegum pink, and it's very very bright. on my fair-neutral asian skin, however (NC15-20, bobbi brown cool beige), it imparts a nice, cheerful, youthful pink.
this is a true pink, it's not rose, it's not peach, it's not fuchsia, it is a straight-up pastel pink - i personally love it, but those of you who want a warmer pink may want to try powder pink instead (which i also use). i alternate between pale pink & powder pink with the seasons, as pale pink can seem kind of garish/cartoonish in the fall/winter, and powder pink has just enough brown/beige in it to tone the brightness down a notch.
it is a creamy/matte color but gives a dewy, healthy finish (it is not cream to powder, it is a cream), slightly tacky at first but blends like a dream. i personally am a big fan of bobbi's pot rouges, as they multitask, come in a wide range of colors for all skin tones, and last forever (good longevity and comes in a huge pot).
on lips it's slightly drying but that is easily remedied by adding lip balm. i use either a clear lip balm (kiehl's in pear or mango) or MAC tinted lip conditioner in petting pink to bump it up a little and add a sheen/spf.
you can add a bit of shimmer by tapping on a shimmer brick or a lighter colored shimmer blush, but since it's dewy anyway, i tend to leave it as is, or set it with a bit of coordinating blush powder (bobbi brown slopes, pale pink, nectar are all good choices) for a more matte look. it enhances the longevity of other blushes when layered.
it is largely fragrance free (does have a slight lipstick-y taste), and works great on my skin without causing problems. for reference i have sensitive but combo skin with very dry cheeks/eye area & oily t-zone and chin. my only wish: i wish it came with a mirror of some sort... maybe they could build one into the lid? i don't carry powder (have one in the office, and one at home for touch ups only, and carry blotting papers instead) and wished it came with a mirror so i can carry one less thing in my purse... the NARS ones all have mirrors, and have great texture, but are seriously lacking in the color department, while bobbi also has good texture and color, while lacking good packaging... i guess we can't have it all.
overall, i strongly recommend this to fair tone gals looking for a bit of a pick me up. however, powder pink is more neutral and appropriate for the office, unless you use a light hand with this one on the lips (on the cheeks, it's okay, but too much on the lips and you look like barbie).