This is my favorite lip balm in a tube! The actual (long) name is Dr. Bronner's & Sun Dog's Magic Naked Organic Lip Balm. I have REALLY sensitive lips and most products--even those labeled as "healing"--sting or burn me. Along with Aquaphor Healing Ointment, this is one product I never want to be without. This lip balm been slightly reformulated since the original Sun Dog company was acquired by Dr. Bronner's, but it's still a fantastic product.