I've been using Aveda Tinted Moisturizer for years now and wanted to try something new. Because of MUA, I decided to give this one a try. I'm fair skinned, have green eyes & blonde hair. I'm used to applying powder after my tinted moisturizer but in an effort to cut back on my makeup application time want to stop doing that. I find this product is "dry" enough on its own. In fact, to help blend the color and moisturize, I mix a pea sized amount 50/50 with Neutrogena Oil Free Moisturizer, then use my fingers to apply. Because my forehead tends to be oily/acne prone, I used the product straight from the bottle for this area. All in all I like it. I work in healthcare and don't have time on the job for reapplications or touch-ups. Because it takes me FOREVER to finish a bottle of anything, I may be ready to experiment with another kind after this one is finished.