Okay, so after reading the great reviews here, I went out and bought this. It was SGD $ 39 which isn't too bad (considering all cosmetics are expensive here). And I must say, I absolutely love it! It's very pigmented and very long lasting. And a teeny tiny amount goes a long way. I put a small dot on my hand and use my eyebrow brush to put it on, after that I just brush through the brows using a clean mascara wand to spread the product out evenly. It holds up really well against the super hot & humid weather in Singapore. Love ! Definitely a repurchase for me. -- do be careful when picking the color, I have dark eyes and dark hair and I went for the #20 - light brown color and I am glad because after setting - the color seems to darken a bit ( maybe that's just me). This seems more natural than the grey or the dark brown - which made me just look like I have two caterpillars on my face! Anyways, point is check it out but try the color on and walk around the store for a bit before deciding.