After being disappointed by Cetaphil, I was wary about using this because it kinda sorta looks like Cetaphil. But an SA gave me a sample, so I gave it a try and major thumbs-up!
It claims to "emulsify" the dirt/grime, and that's what it really seems to do. When I use it, it feels like the makeup and dirt just melts away. It doesn't leave behind any film or residue, either.
It's gentle, and gets my face really clean. A new staple in my bathroom cabinet!