Best. Liner. Ever. Used. (so far, not to say I won't find a better one, etc., etc.)
I'm just using this for tightlining--as it makes a huge difference on pale lashes, before putting on mascara, making them look thicker and lusher as emphasizing the roots. Previously used gel/cream liners in pots (mainly Clinique, Bobbi Brown, Stila) and self-sharpening pencils (Clinique, Origins, Almay, Maybelline, etc.). Currently using the old teeny flat-top brush that came with my Clinique Brush-on Liner in Black Honey.
LM's version can be used wet or dry; I've had best results with wet so far (dampen brush, swirl in pan, easy peasy). The colour isn't as exciting in the pan as, say, Black Honey or other shimmery glittery complex many-shaded colours. Three shades are available, and all quite flat and functional: this mahogany brown, plus a black and a navy. I'm using the brown as I look odd with black liner (too much on a pale redhead); and while it may look a bit dull in the pan, it does exactly the same as any other liner once on the eye: makes lashes look better, but without a noticeable harsh black line. A YBB effect.
Now, see, I've found that while colours look very different in the pan--that's spread over a pretty big surface area. And while I can see some difference between shades of brown, and greater or lesser degree of glimmer, once they're applied--that's peering up close at a very fine line, and when I say up close, this is a short-sighted person peering with their glasses off. Similar to using a magnifying glass for those unfortunate "normal"-sighted people out there. While these things are very pleasing to me for a few moments of the day, there's frankly no discernible difference between a duller liner like this one and a more interesting one like BH.
Colour aside: the cake is a dream to apply, and leaves no clumps, globs, inconsistencies. Just a smooth filling in of all the gaps between lashes, resulting in a nice even lash line, and that illusion of luxuriance ... Little is needed, and there's less wastage than I've had with the cream/gel liners; given that they lasted a good year or two, this should be good for a while and thus a decent buy. Certainly better than the pricey twist-up pencils, yet as lightweight and portable for travel.
USD22.00 / CAD27.00 for 2.2 g. Cruelty-free, sensitive-friendly, no irritation (tested with afternoon naps), lasts all day. Commendation on the nice subtle packaging: dark reddish-brown solid plastic with some gleam to it, simple silvery lettering.
INGREDIENTS: Talc, Propylene Glycol, PVP/PA Copolymer, DEA-C8-18 Perfluoroalkylethyl Phosphate, Sorbitan Sesquioleate, Polymethyl Methacrylate, Polyethylene, Magnesium Myristate, Aluminum Hydroxide, Zinc Stearate, Mineral Oil, Tocopherol, Ascorbyl Palmitate, Glycine Soja (Soybean) Oil, Sodium Dehydroacetate, Methylparaben, Propylparaben, Butylparaben, Iron Oxides (CI 77491). May contain: Ultramarines (CI 77007), Carmine (CI 75470), Manganese Violet (CI 77742).