Well, I LOVE this stuff regardless of the bad reviews. Instead of everyone getting 'so crazy' over this product, it's best to remember that not every 'thing' will work for 'everyone'.
All I know is that 'EMERGENCEE' works for me.
Now then, my hair is not really damaged... but I do COLOUR it, and I do use a BLOW-DRYER, HOT ROLLERS, and my HARD-BONNET HAIR DRYER all the time so... it just seems prudent to me to add PROTEIN from time to time. And I've got the healthy hair that shows what I'm doing in this regard is a good thing.
I use 'EMERGENCEE' every SIX-to-EIGHT WEEKS... two days before I go to the salon for a colouring. This is my routine:
I WASH my hair with 'Suave Clarifying' shampoo.
I then WASH my hair a second time... only using 'Creme of Nature Professional Detangling & Conditioning' shampoo. I do so because this shampoo leaves my hair coated enough that I can get a wide-tooth comb thru it without having to use a cream rinse or conditioner.
I towel-dry my hair, and apply the 'EMERGENCEE'. I like it because it works, of course, but also because it's THICK and kind of GLOPPY... it doesn't run, like 'water', all over the place. I then COMB it thru my hair, CLIP it up, (my hair is bra-strap length), and SIT under my hard-bonnet HAIR DRYER for 40 MINUTES.
Then I take another shower and rinse it all out... BUT, (although you're instructed to do so in the driections on the package), I DO NOT SHAMPOO AGAIN.
I just RINSE, it out, TOWEL-DRY my hair, and IMMEDIATELY apply a 'DEEP CONDITIONER'. In my case, I use 'SILK ELEMENTS' MEGA CHOLESTEROL CONDITIONING TREATMENT'.
Then, I CLIP my hair up again, and I'm back under the DRYER for another 40 MINUTES. RINSE that out, TOWEL-DRY, and let my hair AIR-DRY the rest of the way. And I stay that way, (no more shampooing or using styling products), until I go to my colouring appointment.
Now, then... YES, your hair feels STIFF and STRAW-LIKE. It's SUPPOSED TO. 'PROTEIN' IS NOT a conditioning or moisturizing agent. What you are doing with a 'PROTEIN-PACK' is REDEPOSITING the 'PROTEIN' you have stripped from your hair from colouring and every-day abusive actions like blow-drying, flat-ironing, blah, blah, blah.
The first-time I gave my husband a 'PROTEIN-PACK' treatment, (he has long hair), he came running into the kitchen all in a panic that something was terribly wrong with his hair. (I had put him under the dryer and gone into the kitchen to make us a snack). I said, 'What's wrong?' He said, 'My hair is all stiff!' (I thought he was gonna burst a blood vessel, *lol*). I laughed and told him, 'Nothing is wrong. All that stiffness means it's WORKING!' I then had to explain to him what I just explained above.
So... REMEMBER... A 'PROTEIN-RECONSTRUTOR TREATMENT' IS A TWO-STEP PROCESS--->
The 1st part is REDEPOSITING THE PROTEIN by using a PROTEIN-PACK like 'EMERGENCEE'.
The 2nd part is to then immediately REPLENISH THE MOISTURE in your hair by using a DEEP CONDITIONER like 'SILK ELEMENTS'.
And remember this too... IT ALL WORKS SO MUCH BETTER WITH HEAT.
One last comment... everything we do to our hair damages it. To repair that damage takes more than reading reviews and/or falling for marketing ploys. One must really begin to understand the 'CHEMISTRY' of hair. Hair is 98% PROTEIN, (called 'KERATIN'), and 2% WATER. BOTH NEED TO BE REPLENISHED.
p.s. You can see PICS of all the PRODUCTS I use and read about the METHOD in my 'NOTEPAD'. You will also see PICS of my hair and decide for yourself if my recommendations are valid for you.