Ladies, with all the other "extra" conditioner and things you use with this treatment, I highly doubt its the treatment itself that is giving you the results. I bought this a few days ago and tried it out myself. I used my regular shampoo (not a Nexxus shampoo) and after rinsing I put a quarter size of Emergencee in every area of my hair. Waited about 15-20 minutes, which is more than what the treatment tells you to wait for, and proceeded to shampoo my hair again according to the instructions. I did use conditioner afterwards. After blow drying my hair, there was no huge extraordinary difference, all except that it felt like my hair was a little less softer and dryer. The next day I woke up with dry, frizzy, stringy hair, that lasted throughout the day, but had no softness or shine to it whatsoever. So this is my conclusion, if you have to dish $13.99 for this, and then have to purchase their own shampoo and conditioner for this all to work which totals $44.97, I could of bought other treatments for less WHILE I use my old shampoo & conditioner which would give me about the same great results, without me having to buy their whole line of hair products in order for everything to WORK. And the extra stuff you use on it like, Creme of Nature Shampoo, Biolage Conditioning Balm, or Redken All Soft (because using this alone will make your hair look healthy and treated), is what seems to make this expensive piece of marketing work! My review on this particular hair marketing miracle = overrated. I'm returning it later today. Pantene Deep Mask is what I use now, and it has made my hair super shiny.