Do not be fooled by the picture on the product! In reality, it looks just like another reviewer said... it's a light lavendar water color. This is EXTREMELY watery to the point that I had to grab a Q-tip to keep it from running into my eyelashes and becoming glued together.
I'm also perpetually late, so this liner was very inconvenient b/c you have to line and re-line. I always wing out my liner and the wing didn't stay put because as this liner dried, it feels as though it had shrink-wrapped on my skin. Now it feels as though I have tape on my eyelid! I don't like to feel my eye makeup. So in summary, the color & consistency are awful.
The only good thing about this product was the wand. If the formula was decent, it would have made drawing the line effortless. I would not purchase this product again and in fact I plan to return it. I'd feel like a jerk giving it to someone else to try!