These are L'Oreal's entry in the the gel pot liner category. The Infallible line of eye products is one of my new favorite drugstore products. The quality is excellent and the products do exactly what they promise. I grabbed 2 of these when I saw them in Wal-Mart. I purchased Bronze and Dark Slate because I knew I would use these colors the most. They also offer Black, Navy and Espresso (deep brown). They are packaged in a heavy glass jar (ala MAC & BB) and come with a fairly good quality liner brush, which I've been using with the product. The product is creamy not too liquidy and when applied, glides on effortlessly. The package promises "24 hour wear". Well, I can't really attest to that because I don't think I've ever kept any makeup on for 24 hours. However, I will attest to the fact that these are long wearing and do not smudge easily. I put these on at approximatley 7:15 am and the color/line is still evident @ 5:00pm. I will say that they do smear slightly at the edge of my eye by the end of the day, but nothing a little Q-Tip cleanup can't handle. I would say if you were going out for the evening you might want a little cleanup and re-going over of the product. These ran approximately $9.00 USD which is still cheaper than Clinique @ $15.00 per jar or the more pricey MAC and BB versions.