Review of Rimmel Wake Me Up by gemmakeup
RIMMEL ADVERTISING STATEMENTS -
Rimmel have made some very bold statments in advertising this product and claim:
•This is Rimmel's first liquid foundation that instantly reawakens skin with a healthy, radiant glow.
•The light, smooth texture glides on easily to give a 100% pore-less and flawless complexion.
•You can spoil yourself with SPF 15 sun protection and illuminating radiance pearls for a natural glow.
•Contains a peptide formulation that helps increase your skin's elasticity
•The vitamin moisturizing complex also leaves you looking healthy and fresh.
•Your skin will bounce back to life - even if your body is thinking otherwise.
•Minimising signs of premature ageing
•Stays put for up to 10 hours and giving you a natural, medium to full coverage.
The bottle is an oblong shape with lovely feminine curves with the word 'rimmel' elegently embossed into the side. Product information is written on the front and back of the bottle in white and orange writing, which stands out great with the foundation colour acting as a backdrop. The orange lid looks super trendy and is easily spotted on the stand. As always, the traditional crown logo sits proudly on the top of the bottle.
What I would say is that the foundation doesnt actually fill all of the bottle, if you look carefully you can see that the bottle has an inner container which holds the make-up. If they have done this for design purposes then all credit to them, as it does look pretty cool. However, if this has been done with the intention of creating the illusion youre getting more than you are then thats very naughty...I'll leave you to make your own mind up about that one.SHADES -
303 - True Nude
400 - Natural Beige
201 - Classic Beige
200 - Soft Beige
103 - True Ivory
100 - Ivory
There are only 6 shades available so not the widest of choices and I also found that there isnt much difference between the shades so not very impressive at all and those with particuarly dark skin would struggle to get a good colour match. I went with the soft beige as although I have pale skin, I like to look like I actually have a bit of colour. I do like the colour but as it was difficult to blend into my neck I dont think it looked natural at all and I was very consious about having a tide mark.
Shades - Selection 2/5
Shades - Colour 3/5
Shades overall - 2.5 / 5
For wearing throughout the day, I tend to use 3-4 pumps but found I needed more as the make-up was very difficult to rub in and so was finding that I was probably using double my normal amount, by applying 6+ pumps which obviously results in the product being used quicker and also it was clearly obvious that I had foundation on. It felt thick and heavy on my face and did not blend well. I was extremely paranoid about having a big tidemark on my jaw or streaks all over my face. It also looked horrendous around my eyebrows, like I had a ginger border around my black brows.
I obviously applied this at home and on closer inspection in the car and in the natural light, I was horrified at the orange sight before me. I actually looked like I was auditioning for a part as an Umpa Lumpa! I kid you not!
Also, just by looking at your fingers after application you can see that it sneaks its way into every nook and cranny and looks dry and crumbly. Now, I am lucky enough at the moment not to have any wrinkles, grey hairs yes but no wrinkles so I only imagine how bad this would sit on an older persons face or someone who had dry skin.
Does cover blemishes and spots but so does cement.....
I have worn since believe it or not but have applied E45 cream underneath first, or you can put a little E45 on the back of your hand and then rub this in to form a creamier based foundation. This has made a massive difference to me but be warned, it can dilute the colour of the foundation.
Application - 2/5
LONGEVITY AND LASTING EFFECTS-
I rarely apply make-up more than once during the day at work but have to be honest despite all my critisms, this does last and does cover those spots and blemishes but again, as it doesnt blend well I would probably feel better displaying my zits than wearing this.
Didnt do any lasting damage to skin when removed but it did feel heavy and tight to wear.
L & L E - 3/5
£7.99 from Superdrug (July 2012) - for a 30ml bottle.
I know that this isnt a great deal of money for a foundation but if this price was derived from the masses of promises made, that subsequently Rimmel failed to deliver, then on that basis alone I would consider it to be overpiced.
Cost - 3/5
So would I recommend it? - No, absolutley not