This is one of the new tweed blushes for Holiday 2011. As the color implies, it is a "brown-rose" color. On me, it shows up as a warm pink with a hint of brown - overall a neutral color that brightens the face a bit while adding some dimension. It works well with neutral makeup, or a brighter palette, without clashing. On the initial use, there is some shimmer due to the gold shine overlay, but once that layer is gone, there is no more shimmer. It blends well into the skin and looks natural, and, as with all Chanel blushes, is quite long-lasting.
For reference, I am MAC NC20/Chanel B20 in skintone, with dark hair and eyes.