I highly recommend this product!
This is going to be a long review, so skip down to the end to "Pros" and "Cons" to get the summary.
Cost: The retail price is $2.50 USD for 0.25 oz (8 g), which, if you've bought concealer before, is very cheap!
Availability: This is one downside to the product--it can be very difficult to find. I was lucky enough to find it in my (small) local discount cosmetics store for $2 each (unfortunately, they didn't have my shade, so I had to buy it online)! Shade matching is quite difficult online--also, shipping charges! (About shade selection, I have attempted to help out by posting the photos on this page of some of the shades swatched in comparison to other shades.) The most cost-effective method to purchasing this product, I have found (at the time of this review), is through eBay from BeautyJoint (note: I am not affiliated in any way, I promise! But this is how I purchased my L.A. Girls concealer.) They combine shipping, so it ends up being cheaper than CherryCulture unless you purchase more than eight of the concealers. Here is a comparison to CC, which charges $5.95 per shipment (FLAT RATE): If you get up to 8 L.A. concealers from BeautyJoint, you pay shipping of around 5.95. But with each subtracted item, you pay less shipping. For example, buying one of the concealers from this eBay seller, you pay $1.95 for shipping; buying two, you pay $2.29 shipping, three, $2.63 shipping. So unless you get eight or more concealers, it is more economical to purchase (one to seven) concealers from this eBay seller, than CC, which charges $5.95 flat per shipment (under forty dollars). I would suggest buying three or four shades, because I ended up being a lighter shade than I thought I would--I bought four and liked the lightest (for undereyes); though I wasted around $10.50, I know my shade now, AND for a single concealer, I have paid much, much more in the past.
Packaging: Squeeze tube with screw-on cap. Not very pretty, but functional. I like squeeze tubes for liquid concealers the best, because it is easiest to get the last bit of product out OR mix different colors together in a separate pot. One of the issues is the stupid brush attached to the end of the squeeze tube. It seems like it wastes product, and it's not very sanitary. However, the brush is removable--I firmly grip the brush with my teeth and pull. That leaves only the tube opening--a little bigger of a hole than needed (with the brush gone), so careful not to squeeze too much product out.
Texture: This has a liquid-cream consistency which is easily blended out with a concealer brush. I would only recommend using your fingers to blend if you want light coverage; using a concealer brush ensures you can build it to heavier coverage. It seems to blend in seamlessly with my skin (I use it primarily for under eye circles, which are dark purple). It dries to a semi-matte finish, perfect in my opinion.
Coverage: This provides light-to-moderate coverage, depending on how you apply it (brush or finger) and how much you build it up. This doesn't offer anything spectacular in terms of coverage, but for a concealer this economical, the coverage is DEFINITELY superior. I would call this moderate coverage; if you liked, you could build it up to slightly heavier coverage.
Endurance: This performs very well in terms of endurance--it DOES settle into my fine lines a bit, but let me be clear: I have NEVER, EVER found a concealer with adequate coverage that has NOT settled into my lines. This has settled less so than any other concealer I have tried. If it didn't settle into my lines at all, I'd wonder if it was some kind of crazy, awesome dream, or something. It also oxidizes just a tad and can feel somewhat drying under the eyes. I try to put the faintest sweep of setting powder over it, so as not to exacerbate the dryness. Even with powder, it seems to fade a bit after a couple of hours, so reapplication is necessary.
Ingredient Safety: I also have posted the ingredients, which I could not find ANYWHERE online. If you look at the ingredients, you will see there are five different parabens!
Shades: There are eighteen shades, from Classic Ivory to Dark Cocoa. They offer so many shades for "Women of Color," and that makes me love this concealer (and the brand) that much more. It is normally IMPOSSIBLE to find a decent shade match in concealer when you are darker than Jennifer Lopez. I am NC40-42 and like to use 40ish shades under my eyes. I use Cool Tan, but it's a tad pinkish/dark for me. I mix it with some Medium Beige, which is lighter and yellower than the Cool Tan. I've also posted some photos here of the shades swatched.
L.A. Girl's product description:
Crease-resistant, opaque coverage in a creamy yet light weight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides complete, natural-looking coverage, evens skin tone, covers dark circles and minimizes fine lines around the eyes.
Ingredients: Water (Aqua), Cyclopentasiloxane, Beeswax (Cera Alba) Stearyl Dimethicone, Isododecane, Cetyl Ethylhexanoate, Microcrystalline Wax (Cera Microcristallina), Cetyl PEG/PPG-10/1 Dimethicone, Glyceryl Laurate, Polyglyceryl-4 Oleate, Mica, Disteardimonium Hectorite, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Tocopheryl Acetate, Ascorbyl Palmitate, Propylene Glycol, Chamomilla Recutita Extract, Propylene Carbonate, Sodium Hyaluronate, MAY CONTAIN: Iron Oxides, (CT 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
PROS AND CONS
Great range of shades
Good squeeze-tube packaging
Settles much less into lines
Difficult to match shade
Difficult to find
Settles into lines & oxidizes a bit
A bit drying