I usually always choose the up&up brand if it's available in place of something I already use. I am never disappointed. I like the smell of these wipes and they leave my skin silky smooth afterwards. It takes awhile to remove my eye makeup, though and I still have to use my eye makeup remover for my mascara b/c the wipes aren't very effective on it. I just discovered the Equate walmart brand of these wipes and like them a little better. I think the texture of those towelettes helps wipe off more makeup. I only use wipes when I'm too tired to wash my face.