This is a fantastic red. I'm usually more of a scarlet red fan but I needed a true bright red for stage. I'm brunette with olive-y skin, hazel eyes & full lips - this is a great, gorg teeth brightening color on me. Matte but not too incredibly drying, still has a little cream to it. I don't find it as dry matte as my MAC mattes that feel like they drag on the lip too much on application. I can't comment on it for day-to-day wear but for stage this is wonderful! I line & fill in with a red pencil then put Stoplight Red on (then a little Clinique Red Drama, a darker red on the edges for depth) & I don't need to touch up all night. Great buy!!!!