ive been trying to purchase more natural and paraben free skincare and cosmetics as much as i can. after a breast cancer story which includes deodarents with parabens (please look into it ladies). this was probably the cheapest deodarent (just $5!) at sephora and the body shop is a really good brand. i have the one with the pink cap, "fresh & floral" which the scent really does live up to its name. the scent does not last all day, which kind of sucks because it smells soooo good. it really really reduces B.O! as for keeping the armpits dry... it doesnt really help. it may reduce the sweat by a little by not much. i really like this because i feel safer without any parabens, its cheap, smells good and works.