So, I previously had the Cover Girl Professional all-in-one mascara with the curved brush as my HG, until I picked this up last night. The all-in-one is great, but I prefer more volume. This mascara gives the same great length and lift as the all-in-one, with more volume and no clumps.
I prefer a traditional wand, which this one has. The bristles are pretty close together, so it deposits product nicely, and combs through lashes to remove clumps. I don't like to have to put coat after coat of mascara on to acheive the look I want. This takes two coats to get very bold, thick, dramatic lashes. Love!
The packaging is of minimal design which I also like. Plus, you can't beat the $4 price tag! I would recommend this to anyone & everyone. It's definitely a staple in my makeup collection.
EDIT: So upon purchase, this mascara was the perfect consistency. After about a week and a half to two weeks of use, it started to dry up to the point it became unusable. Note that I do not pump my mascara wand in the tube, as I know this contributes to drying. I would repurchase if I were on a budget or in a pinch because it is a good mascara when in it's original state.
EDIT: I have come back to this mascara. After trying several others and failing, this is my long lost love. I will continue to stick to what I know and repurchase this mascara. It is my HG once again. I've found that the top really needs to be put back on tight to keep the mascara from drying, which is fine with me. For $4, you can't go wrong!
EDIT: I can't say good enough things about this mascara. It gives super long, thick lashes without being clumpy, no flakes, doesn't smudge, but comes off very easily with soap and water. I absolutely love love love this mascara. I would marry it if that weren't super creepy. You can make this mascara look natural, but also build it up in only 2-3 coats for super dramatic lashes. I will never ever buy anything else!!