So, I previously had the Cover Girl Professional all-in-one mascara with the curved brush as my HG, until I picked this up last night. The all-in-one is great, but I prefer more volume. This mascara gives the same great length and lift as the all-in-one, with more volume and no clumps.
I prefer a traditional wand, which this one has. The bristles are pretty close together, so it deposits product nicely, and combs through lashes to remove clumps. I don't like to have to put coat after coat of mascara on to acheive the look I want. This takes two coats to get very bold, thick, dramatic lashes. Love!
The packaging is of minimal design which I also like. Plus, you can't beat the $4 price tag! I would recommend this to anyone & everyone. It's definitely a staple in my makeup collection.
EDIT: So upon purchase, this mascara was the perfect consistency. After about a week and a half to two weeks of use, it started to dry up to the point it became unusable. Note that I do not pump my mascara wand in the tube, as I know this contributes to drying. I would repurchase if I were on a budget or in a pinch because it is a good mascara when in it's original state.