UPDATE [03/2011]: moved this up to a 5, for two reasons:
1. Tested side by side, and overnight, against Bobbi Brown: lasts as well. It's also exactly as easy to apply.
2. Went mad (by my standards) and bought the eggplant. It's gorgeous: eggplant/aubergine, not too purple or black, enough brown to it to keep it warm and burgundy-tinged.
Very good gel eyeliner; available in black, eggplant, and brown. I have the brown [and now the gorgeous eggplant!], and use this in alternation with Laura Mercier's cake in Mahogany and Bobbi Brown's gel one in Chocolate Shimmer Ink, pretty much every day. Works well for tightlining. A good option if you're irritated by bismuth oxychloride (in the otherwise lovely Clinique Black Honey brush-on liner, alas) and looking for a cruelty-free one; other options, similar in application and effect, would include the Bobbi Brown and MAC gel eye liners. Except they're quite a bit more expensive.
The Drama is packaged with a brush, which looks fine; I'm sticking to using an old brush from the Clinique brush-on liner, as it has a short handle which is more useful for me (being short-sighted). The Maybelline brush looks quite similar, except for the longer handle: small head, short firm bristles, flat top i.e neither angled nor tapered.
The jar is basically the same as the Bobbi Brown one: glass, with a screw-lid. Same volume (3g). I have the same niggle with both jars: while they keep the liner pretty fresh and airtight, the lid is a PITA especially between eyes--I remove it, dip brush, close lid, apply liner to one eye, repeat process. In between, there's a lot of juggling tools. On the other hand, it does give a full workout to all your fingers. But I'd rather have a flip-cap that clicks shut. That might just be me, only having two hands, and not being at my most coordinated first thing in the morning.
The liner itself is drier than other gel ones I've used, but applied as easily and lasts as well. I only need it to last all day, and if left on overnight, it's still been there the next morning. Only been using it for tightlining, so I can't comment on its possibilities for cat-eye flicks etc.
The colour is quite matte; which is fine for everyday work-appropriate neutral/natural-effect simple enhancement. Look to MAC & BB for more glimmer and glitter.
Regularly available from drugstores; in a 3g screw-top glass pot. Hasn't dried out yet. Costs in the region of $10-15.
INGREDIENTS: cyclopentasiloxane, propylsilsesquioxane, ceresin, isodecane, cyclohexasiloxane, caprylyl methicone, synthetic fluorphlogopite, silica silyate, disteardimonium hectorite, disodium stearoyl glutamate, propylene carbonate, candelilla wax, caprylyl glycol, aluminum hydroxide, calcium sodium borosilicate, calcium aluminum borosilicate, silica, tin oxide. [ +/- ci 77491, ci 77492, ci 77499/iron oxides, mica, ci 77491/titanium dioxide, ci 77007/ultramarines, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 42090/blue 1 lake, ci 19140/yellow 5 lake, ci 77510/ferric ammonium ferrocyanide]