I first saw this product in a magazine and was completely amazed that Maybelline was also going to come out with a gel liner. What caught my attention the most was the brush! Its very petite and the tip is very slender and narrow which is not only good for travel but precise liner application. I've always had trouble with liner brushes, so I wanted to give this one a try. I bought the product mainly for the brush, but the gel liner itself ended up being a hidden gem!
I have the gel liner in black, charcoal and sapphire (which I think is limited edition but is htf). Although the pigmentation is not as dark as cream liners such as WnW, it doesnt bother me much, I can always apply another coat.
What I love most about this liner is that b/c it is gel and not a cream liner it feels very light and smooth on the lids(unlike cream liners which tend to be a bit heavy on my lids). The lasting power is also very nice! I have oily lids and the staying power is awesome! Lasts all day with little to no fading/bleeding. I only line my upper lashline so I dont know how this works for the waterline. But overall great product and I will definitely rebuy!
edit: It has been well over a year since I've been using this gel eyeliner & Im still in love! My favorite and go to liner is the charcoal one which is less harsh for everyday wear. I am also in love with the new SAPPHIRE color which has recently been released (bought from walmart), it is a pretty royal blue with light shimmers! Blue eyeliner is great for brown eyes and I love the pop that its gives! The formulation is same as the others, soft, creamy and easy to use. Definitely recommend!