I bought Boots N°7 Lifting & Firming foundation on a whim, and fell in love!
I was walking through my local Target, and there was a SA/makeup artist for Boots standing there in the aisle. She asked if she could help me, and I explained what I was searching for. She suggested this foundation.
I've used the Chanel Lift Lumiere in the past (and reviewed it on Makeupalley) I liked it, but it wasn't perfect. I knew that Boots N°7 Lifting & Firming Foundation was supposed to be a dupe for the Chanel, but, I never tried it.
However, that day, (which happened to be the day I returned my GA Maestro Fusion due to lack of color match) I really needed foundation, and I purchased the Boots N°7 Lifting & Firming Foundation in "Almond" as it was a nice compromise in color between the paleness of my face, and lingering tan of my chest.
I wore it for a number of weeks, loving it more and more each day. (I do like it more than Chanel Lift Lumiere too)
But, as my chest faded, I was anxious to get back to using a foundation which matched just my face, so I didn't need to apply foundation down my neck.
I dug through my cache of foundations at my house, and pulled out LM Silk Crème in Beige Ivory. I'd worn it most of last winter, and there still was a good bit of product in the tube. I wore it for one day, and as the day progressed, noticed it didn't last nearly as well as the Boots Lifting & Firming Foundation had.... Next day, I went back to Target in search of a lighter shade...
N°7 does not have many shades to choose from, which is a downside, but, happily #20 (Blonde) matches me well. For reference, it is almost exactly the same as LM Beige Ivory. My face is just slightly lighter, but, as my chest is still a bit tanned its all good. I don't need to carry it down on my neck. In the past I tried "Blonde" in the Boots mousse foundation, and it seemed too light, or maybe it was just too mask-like (on me) but, in the Lifting & Firming foundation—I couldn't ask for better. It is a wonderful foundation.
I like it better than Laura Mercier Silk Crème, or Chanel Lift Lumiere. I like it better the GA Maestro Fusion, GA Lasting Silk, GA Designer Lift, or Chanel Perfection Lumiere (what a disappointment that turned out to be!)
It took me over two years of actively searching for the perfect foundation. Even before I was consciously on an official quest to find "my" foundation, I searched, rarely buying the same brand twice. I've tried drugstore foundations (Revlon, L'Oreal, Almay), Department store (MAC, YSL, Chanel, Guerlain, Armani, Arden, Laura Mercier, Napoleon Perdis, Shiseido, Smashbox), I've tried ordering online brands such as Gerda Spillman... none of them quite did the trick, and many fell very far from what I wanted.
N°7 looks natural, but soft focus natural, (similar to Chanel Lift Lumiere in that aspect) It photographs well, it lasts extremely well. It doesn't oxidize (hate that!) Its buildable. Packaging is superb. Nice pump dispenser, attractive bottle which looks elegant on the makeup table. The cap, as some have remarked is a very tight fit. But, I'd rather tight than loose.
So far, other than a lack of shade selection, I cannot find one negative thing to say about it, and wish I'd tried it sooner. I hope they never discontinue or reformulate this foundation!
One more comment about shade match... Although I rarely participate on the MUA message boards, I do read them, and learned of a great website that gives the comparable shade in different brands. The site is findation.com
Of course its not foolproof, but, its a starting point, especially when trying to determine shades when shopping online.