Color - Dusty mauve-pink with lilac undertones and subtle shimmer. Neutral to cool toned. A very good everyday shade for me (AAB/NC25), just pink enough without being too girly. Gives me a nice polished look; also good on days when I don't want to wear much makeup.
Product - The directions say to apply in a very thin layer, and practice confirms this is the best method. You can always add another layer if needed. The lipcolor provides very dense coverage, so you don't need much to get the proper color effect. It dries slowly so you have plenty of time to work with it, which I appreciate. It is a little tacky during the 5 minutes or so it takes to dry; later on, if you smoosh your lips together, it still feels slightly tacky (but no more so than with regular lipstick, IMO). However, to the touch (i.e., kissing, etc) the lips feel satiny-dry and smooth and definitely not tacky. No weird feel or taste when I lick my lips during the day. Dries to a satin finish and true to the color in the tube. Excellent staying power, with no change in coverage or texture. Lasts through meals, much to my excitement. Requires oil-based makeup remover or cleanser to remove. Best of all, it doesn't dry out my lips!
Product Comparisons - The two-step (color plus topcoat) systems like MF Lipfinity and CG Outlast did not work well for me: the lipcolor dried way too fast and made my lips dry and peel horribly. Plus I don't like to be bothered with carrying around and touching up with a special top coat all day long.
Packaging - The cylindrical tube is transparent so you can see the shade inside (a good thing) and the black screw-top houses a flocked doe-foot wand. The overall size is bigger, thicker than I would have preferred, but since I don't have to take this with me to reapply, this is moot. Personally I would also prefer a squared shape, just so it won't roll around on the counter :)
Overall - Love this product and this is a HG everyday mauve-pink shade for me. Retails for $10.99, but sometimes they are BOGOF.