This eyeliner feels like the product of the year for me. I have had the hip gel liners and i wasn't thrilled with the application of the product or the ability to smudge to get the smokey look.
With THIS eyeliner it does it all!! SUPER SMOOTH consistency so perfect for the waterline, it doesn't run or bleed on me. doesn't flake either. I find this my holy grail eyeliner since it accomplishes every need I have, for both everyday & special occasion looks. the color is a TRUE black, not a blue black or gray black!
**note I do wish that they made this in more colors like a charcoal gray and possibly a navy or plum.**