First of all, I don't wear red lipstick that often. However, for my wedding, I decided on red lips. I wasn't into HE lipsticks at the time, so I went to the drugstore. I had it narrowed down to this, Fire and Ice, and Maybelline's Red Revival for my big day. I eventually settled on Fire and Ice with no regrets. Fire and Ice is a lot brighter and looked great in photos.
Moving on to this lipstick. It's really great. It's a beautiful red that is slightly warm without looking orange at all. I wears very well and feels comfortable on the lips. I disagree that this is a dupe for Ruby Woo. I tried Ruby Woo (that is originally what I was planning to wear on my wedding day) and it always looked pink on me. Really Red does not look even slightly pink on me. This also feels a lot more comfortable on the lips than Ruby Woo. Ruby Woo was crazy dry.