Anyone who has used this would tell you its best feature is that the colour TOTALLY matches. Ohmygosh, it really does. No exagerration. I haven't try many brands but that's because I don't enjoy wasting money on products "just too try" them. I always read up on their reviews and other's two cents. So I bought this after many people raved on about how matching it is to the skin tone and natural it is. I agree. It matches so well, it is like you're wearing a "clear" foundation that covers and brightens but retains your original colour. Fantastic! Note: You must choose suitable colour or it won't match anyway, duh.
But what you do want to know is that I find this product rather oily on my skin. Perhaps it is pretty moisturizing. I generally have a combination skin of normal to a little oily, with some occasional zits (i'm fifteen, excusey mua) and I live in a tropical country with plenty of sun and humidity. It would be normal to have a slightly shiny, oily face after a couple of hours but with this, oh dear. It's not that bad but it is noticeably oilier. But i found that after using a nice, dry facial tissue (not wet wipes) to slightly wipe it and powdering on some face powder or blush/bronzer, it helps to keep that oil away. It hardly happens except if I've worn it too long or if I'm sweating.
Some of you who likes mixing liquid foundations will love this. I sometimes mix Bobbi Brown 2.5 Warm Sand with 3.5 Warm Beige. And it blends perfectly well together, unlike some brands that even though you're mixing 2 different colours from the same brand, they blotch up. Also, this foundation makes my look awesome on camera. Natural, dewy (when i make sure it isn't oily) and doesn't look cakey or too thick.
I recommend it to all those who have dry,normal or normal-dry combination skin people & also all of you who live in a dry weather country. I wore this to Sydney, Australia which was subtropical but not as humid as it is here in Malaysia and it didn't oil up! I was out all day at Opera House and it didn't oil up like it did in Malaysia. So yeah, i recommend for those who live in dry or at least drier than Malaysia places.
Skin matching: 10/10
Will buy again? Definitely. When I go to Korea soon for winter where it will be dry.