I've never had much luck with concealer. I got a sample of this in the fair with a kit I bought on QVC. A little goes a LONG way - I can almost cover my whole face with just a dot. It covers perfectly without looking cakey or too unnatural. I brought this along on a trip to Florida & it held up beautifully in even the worst humidity. I am very impressed. I only wish it weren't in a tube - I won't be able to use all of the product & will end up wasting....a big pet peeve of mine.