I bought this on a whim for about a fiver in TKMaxx, so I can't really complain. I did not realize I bought it in 'blue' - the shade called Midnight should have been a clue:) I panicked slightly, as I am very pale and a red head and I would never buy a blue mascara. However, I was pleasantly surprised, the color was not as bright as it looked in the tube, but rather dark blue, so in a broad daylight, I have a hint of blue on my eyelashes, lovely. But that's where it ends for me.
I have fairly long but thin eyelashes - I am always looking for volume and this definitely does not give any (not it does claim it would, so fair enough).Also, I do not believe in marketing tactics of 'making your lashes look x%longer' - if you don't have them physically, mascara can not give you a length that is not there in the first place. Thickness with the right texture - yes, length, no way. Mascaras cannot perform miracles, as much as we would like them to believe.
I use this for day look, as apart from the lovely color, it does not do anything else for me. I am always on the go as my job involves to be on the move&I travel a lot on public transport, so any mascara I wear gets tried and tested properly-hot/cold, wet/humid conditions etc. This one fades away after a few hours. It is basically gone at the end of my 8 hour shift. If you have an office job, then perhaps it would be fine. Not for me. Would I buy again? Yes, if I got it for a fiver again. Otherwise no way. I have been using it for a month now and no lash extending so far - as I said earlier, I do not believe in such gimmicks anyway, so did not even expect it. As one lady said in her earlier post, take such claims at face value. But at least I got to try a mascara in blue shade:-)