I LOVE THIS MASCARA!!! I recently found Maybelline The Falsies that I also like very much, but it can flake (after many, many hours) But back to my review for this mascara. OMG! It keeps my lashes curled all day and doesn't smudge or flake o anything! Looks the same when I remove it at the end of the day as it did when I applied it at the start of my day. I'd like to add that I work out at lunch so makeup that can hold up to a lunchtime work out and then go back to the office without "looking" like I sweat all my make up is a must for me. I bought their makeup remover because I heard this can be hard to remove & so far so good! I have another order on the way so I can have a back up and I am also buying one as a gift for a friend.