Review of Wella Color Charm Demi-Permanent Hair Color by centerfuse
Because Natural Instincts does not have a light ash blonde color for mixing with the neutral blonde, I went to Sally's and purchased Well Color Charm based on the recommendations and reviews.
I used an applicator bottle from my Natural Instincts kit as well as a pair of gloves, but I'll end up buying a small box of disposable gloves to keep on hand.
I use the demi-permanent colors to tone growing out ultra light highlights and/or, in some cases, bad brassy-pulled-too-red highlights. I hit jackpot recently and had both the ultra light foils growing out and some badly applied (by me).
Mixed up the Color Charms developer and cream 2:1 ratio. in Light Ash Blonde. The mixture has very little scent! Fearing green or some other disaster, my test strand indicated that as soon as I saw a color change on my hair that began to indicate a brownish purple, I had to remove the color--which meant leaving it on for less than five minutes.
I don't know how long this will last, but the light ash blonde color is a true medium ash blonde on the darker side, which is really good because dark ash blonde is my natural base color.
When I say true ash blonde, I mean a deep taupe silvery/irridescent blonde with *absolutely* no green undertone. The Wella Color Charm Light Ash Blonde is the first ash color I've used that has a violet base. This very nicely toned some very white and some brassy/yellowish highlights and managed to cover my few grays and, best, diminish the sharp band of 1/2 new growth on the highlights. In short, the color is immensely believable and the condition of my hair is excellent/soft/shiny.
As mentioned, the ash did take on a violet tone quickly on my highlighted to death hair, but a quick rinse and a shampoo the next day removed any lingering violet color that looked like taupe *intensified*. I will continue to use this until my highlights grow out because of the excellent color.
Update: Will use Lightest Ash Blonde to mix into the Light Ash Blonde to see if I can possibly leave the color on my roots longer to get better grey coverage and then do the bottom to refresh. Five minutes is perfect for toning, but the roots need longer.
Highly recommend doing a test strand and a water filter if you have hard water. Will update on lasting power.
Another update after two weeks which brought down my rating: the Wella is much more drying than Natural Instincts. I really needed to use leave-in conditioners to counteract the dullness. Maybe using less developer would work. Color toning seems to last on highlights, though, so still four lippies