Overall rating: I was searching for an SLS-free shampoo and matching conditioner and actually read about the shampoo first on www.vitacost.com. The shampoo had good reviews on that site, so I bought it. I had read on the Hair Board that there is a period of adjustment when using an SLS-free hair product, and they were right. At first I used the shampoo alone a few times, and it made my fine, thin hair flat and full of static. I tried it a few more times and voila! My hair was light, full, and fluffy, even without blow-drying, so I guess that reflects the "adjustment period." I was so pleased that I bought the conditioner at a local health-food store and have been very happy with its performance as well. The shampoo alone works well for my hair type, but I figure it doesn't hurt to use the conditioner, too. The apple scent is very light, and my nose doesn't really detect any ginger, although that ingredient may still affect the good overall results.
Price: Dirt cheap at about $7 for a large tube.
Packaging: Standard flip-top tube, which stands upright on end.
Would I buy again: Yes!