Review of Joico Joico Color Endure Violet Shampoo by hotline1622
BEST PURPLE SHAMPOO! It's DARK purple, smells amazing!
I used this on just bleached roots (end were white with a little brass to them) and it turned my hair grayish white! Followed by a shampoo & conditioner, it knocked some of the gray out.
Recommend to anyone with blonde hair!