Review of Joico Joico Color Endure Violet Shampoo by ladiie1ce
I brought a gift set at Ulta's for $15 (for both shampoo and conditioner, what a steal!).
Other purple toning shampoos I've used are the Clairol's Shimmer Lights & the generic brand from Sally's many years ago; something silver.
Compared to Clairol's Shimmer lights, Joico Violet is definitely a stronger, more pigmented, toning shampoo.
It took my lightest blonde to turn lavender a lot faster than Shimmer Lights.
I would think Joico being stronger in the toning process would be more drying than Clairol's, but this wasn't the case. My hair was softer using the Joico Violet shampoo with Joico Violet conditioner than using Clairol's Shimmer Lights with Joico K-pack Color Therapy conditioner.
For reference, Asian, 23 yo, black/dark brown thick hair, double-processed bleached side peekaboos, dyed lightest blonde with a boxed color.