Average Rating 4.2/5
Review by warhol
Hair type: Chemically treated, medium in texture, dry/damaged, straight and long. I was using the shampoo and conditioner from the L'Oreal Shine Blonde line for basically the whole time I had been been blonde. Although I knew the conditioner wasn't the best, the shampoo just didn't work the same on its own so I settled for second best, (third best if you want to get literal). I hadn't planned on trying anything new until I came across a pack of both the Colour Endure Violet S&C in Eddy's One Stop Hair Shop so I decided to it a try. Besides, I was almost out of my usual toning shampoo and I was completely out of the matching conditioner. Firstly, the thing that I like about Joico's packaging is that they give you enough product to last you a while (unlike L'Oreal). The packaging of both the shampoo and conditioner is tall but slim and they both should fit perfectly into any regular sized shower caddy. The flip top cap isn't annoying to use in the shower (I'm talking to you, Kerastase screw-top lids!) and it's when the product starts to run out I can just flip then upside down because of the flat surface of the lid. This shampoo doesn't have any unpleasant scent nor does it have the best scent, it's just fresh and not overpowering. To me I find that the colour of the shampoo is identical to the colour of the De Lorenzo Silver Shampoo but similar in texture to L'Oreal Shine Blonde shampoo. This shampoo removes the brassy tones in my hair without leaving any purple tinge behind. I don't need to leave it on for long and I only need a small amount. It leaves my hair feeling both clean and healthy but what I love most about this is that it doesn't dry out my hair (which is rare for a toning shampoo). I highly recommend this shampoo to anyone looking for a non-drying toning shampoo. It's a great product and I will repurchase.