The best textured lipstick I've tried to date! It is very smooth, feels almost like lipbalm! Lasting power is quite long, stunning colour which is not too barbie pink or to the brown side. Is a tad blue in tone as I've found in flash photography it looked more purple-ish pink. In natural lighting photos or real life it is really a gorgeous pretty colour that lifts your complexion. I believe it is a colour that will flatter many ladies out there, will make you look younger also. Received this as a gift with purchase & loving it! Would wear this day and night.Thumbs up for this one!