I love this stuff. I first started buying it last year when I was on my "green tea" scent kick, and it worked extremely well for me. It really does feel cooling when you wash with it, and the smell.....oooh, heavenly. :) It does smell cool and refreshing and clean and simply lovely. I use it with a pouf or an exfoliating washcloth for maximum lathering, and it cleanses my skin well and leaves it feeling moisturized with a hint of scent.
My one problem with it? Price. At almost $6 US a bottle, I just can't afford it. I simply can't see spending well over five bucks for body wash. Sad, but true....it's just literally going down the drain. If they'd bring down the price, I'd buy this all the time. I only get it when I find it on sale or I have a coupon (or both). Softsoap manages to put out a nice product at less than $3 US, so why can't Dove? To honestly answer the question, "Would you buy this product again?" I'd say "Yes, but only if they lowered the price."