i actually bought this product out of sheer desperation. i had bought so many heat protectant products in the past that either worked well but smelled awful or didn't work and smelled great but nothing that smelled nice & worked, that was until i found this product. this stuff smells so nice and protects my hair so well that i actually enjoy and even look forward to using it. i even spray it on on while my hair is damp before i blow dry. i absolutely love this and think that this is well worth the price.