I used to think it didn't make much of a difference with what kind of brush you used for applying eyeshadow, but I was wrong! For most of my life, I was using the sponge applicators, and just recently some Sonia Kashuk brushes from Target. I got the EM Eyeshadow Brush as a "freebie" when I ordered one of the EM Mini Kits, and I just fell in love!
The rounded end is super soft and is just the right side for sweeping color on the whole lid while the angle side is perfect for the crease area. Again, the texture on them is great and I haven't noticed any shedding on them. I just recently bought another kit and got a second one as my "free" brush-I want to collect a few more of them so I don't have to keep washing them when I change colors. Even if you don't want to necessarily shell out the $8 for this brush, I think you'll find it worth it as one of your choice brushes in any of the kits or as a "free" one in the EM Mini Eyeshadow kit where you get this brush AND ten eyeshadows for just $18. It is a real steal since the Bare Escentuals eyeshadows have HALF the amount in them and cost about $10-13 EACH.
Sorry...I know this is supposed to be about the brush--but don't let this be your only purchase!
UPDATE: I still haven't had a lot of shedding of this brush as some of the other reviewers have mentioned---maybe I just got lucky? But it appears to have been discontinued anyway, so hopefully they will improve on these.