Not long ago, I was scratching my ankle under my sock and noticed that I had actually scratched my skin until it bled. Clearly I needed much more moisturizer - Bath & Body Works' assorted lotions weren't doing it, and while I love Jergen's Original Formula, it worked for me better in Dallas than in Denver. I bought this after remembering that my father's dermatologist, who was treating Dad for skin cancers, noted his terribly dry skin and recommended cocoa butter. Ahhhh, finally some real comfort for dry skin in dry Colorado in dry winter. This is not for normal skin, it's for dry skin, a dry skin that can tolerate a moisturizer that to a degree stays on top of the skin to protect and heal it. What I just wrote may imply that this is sticky, yet, I still don't find this sticky. I put this on after my shower, and by the time I have brushed my teeth, washed my face, put on my makeup and combed my hair, it's certainly 'in' enough to put on my clothes. That would be my normal routine for any lotion, so I haven't made any changes for this lotion. I haven't needed to. I like.